Responsibilities

• Independently lead the development of comprehensive media strategies for smaller client accounts, encompassing objective setting, target audience definition, channel selection, and budget allocation.
• Collaborates with strategy leads on key accounts to contribute to the overarching strategic direction through in-depth research, synthesis of information from execution teams, and the creation of clear and persuasive presentation materials.
• Proactively identify strategic opportunities and develop innovative approaches that directly address and support clients' core business objectives.
• Formulate well-reasoned recommendations for audience targeting and segmentation based on a thorough analysis of campaign performance data, and audience research.
• Develop accurate forecasting models (in partnership with channel leads) and strategic recommendations that align with and contribute to the achievement of client goals.
• Maintain oversight of all key media planning documents, including Media Authorizations (MAs), flowcharts, and primary documentation, ensuring their accuracy and alignment with the approved strategy.
• Conduct research and analysis of market trends, competitive activities, and consumer behavior to uncover actionable insights that inform strategic media recommendations.
• Proficiency in audience and competitive research tools including MRI, MediaRadar, Pathmatics & SRDS.
• Leverage cross-channel performance data to identify meaningful trends, develop holistic insights, and formulate data-driven recommendations for optimization and future strategies.
• Prepare and present clear and concise reports on campaign performance, key trends, and strategic recommendations to both internal teams and clients.
• Propose clear and actionable next steps based on data analysis and strategic understanding.
• Review channel-specific reports and presentations, providing constructive feedback to ensure strategic alignment and clarity.
• Work closely and collaboratively with channel leads across all client accounts to identify potential gaps in media plans and develop effective solutions.
• Serve as a proactive, resourceful, and creative problem-solver, fostering a collaborative and solution-oriented environment within the team.
• Act as a key point of contact and participant in cross-functional team collaborations, representing the strategic perspective of the client team.
• Collaborate with channel leads on the research and development of budget estimates.
• Actively contribute to the agency's thought leadership initiatives through the development of blog posts, POVs, tech and trends and other relevant content.
• Attend industry events and conferences (as budget is available) to stay informed of the latest trends, technologies, and best practices within the media landscape.
• Effectively communicate complex media concepts and strategies in a clear and understandable manner to both internal teams and clients.
• Demonstrate a thorough understanding of and commitment to departmental goals and established processes.