Drive GenSpark’s media strategy and partnerships to amplify brand reach and impact across channels.

• Own media strategy and annual plan across channels (traditional, digital, OOH, podcasts).
• Evaluate new media opportunities and test emerging channels.
• Oversee media buying execution with agencies or direct teams.
• Optimize media spend based on performance and audience reach.
• Set up and monitor brand health metrics (awareness, consideration, sentiment).
• Track media effectiveness across campaigns and run attribution analyses.
• Report on brand campaign performance and ROI to leadership.
• Serve as the internal point person for the external PR agency.
• Brief PR on updates, launches, and priorities; coordinate with stakeholders.
• Identify and evaluate strategic partnerships to amplify the brand.

• 5-7 years in brand strategy, media planning, partnerships, or related roles at tech-focused firms or agencies.
• Strategic thinking to translate channel plans into actionable roadmaps.
• Analytical, data-fluent; comfortable with brand tracking and attribution.
• Experience managing external agencies (PR, media buying) for strong outputs.
• Track record in identifying and executing co-marketing partnerships.
• Budgets management experience (>$500K) across channels.
• Familiarity with user research methodologies to inform strategy.
• Deep understanding of the US media landscape and consumer behavior.
• Startup DNA: comfortable with ambiguity and building processes from scratch.
• Clear communication to leadership and cross-functional teams.

• Experience in product-led growth environments, especially SaaS/tools.
• Background in top-tier agency brand strategy or media planning.
• Track record with tech/consumer partnerships.