Responsibilities

• Social Media Specialist (Video Focus) We're seeking a creative and tactical Social Media Specialist to develop Client Client's social media strategy and elevate our presence across digital platforms. The ideal candidate combines social media expertise with hands-on video creation abilities to produce engaging content that drives audience growth and engagement.
• Social Media Management
• Collaborate with Digital Strategy and Corporate Communications teams and other business areas to develop both long-term social media strategies as well as current content and campaign plans
• Identify compelling stories and campaigns plus content that engages the public
• Write social media posts that drive traffic to the Bank's public website and invite engagement on our various platforms
• Monitor performance of social media generally plus individual posts and campaigns and develop periodic performance reports
• Manage content calendars and maintain consistent posting schedules
• Content Creation & Video Production
• Work cross-functionally with all Communications functions to use video and other photography to tell stories
• Conceptualize, shoot, and edit short-form video content for Instagram Reels, YouTube Shorts, and other platforms

Requirements

• Experience in social media management with demonstrated video production skills
• Deep understanding of Instagram, YouTube, LinkedIn, Facebook, Bluesky and Twitter
• Knowledge of platform algorithms, optimal posting strategies, and content formats
• Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, CapCut, or similar)
• Experience with graphic design tools (Canva, Adobe Creative Suite)
• Working knowledge of social media management platforms (Meltwater, Sprout Social, etc.)
• Excellent storytelling abilities through visual media
• Strong copywriting skills for captions and scripts
• Creative mindset with attention to detail
• Ability to work independently and manage multiple projects