Media & Sponsorship Manager

Chicago, IL (Hybrid)

$102K/yr – $157K/yrSenior Level15+ years expFull time

Posted 2 weeks ago

Job Summary

Own and lead the media and sponsorship strategy and execution, aligning investments with brand and business objectives, managing budgets and cross-functional partnerships to drive measurable outcomes.

Own and lead the media and sponsorship strategy and execution across channels and initiatives.
Translate business objectives into actionable media and sponsorship plans and optimize based on data.

Job Description

Responsibilities

Develop and execute media and sponsorship strategies aligned to brand and business objectives
Guide mix of media investments, across a broad set of channels, overseeing budget allocations and campaign timing decisions across initiatives
Identify emerging media and sponsorship opportunities and recommend innovative approaches while balancing stakeholder priorities
Evaluate, negotiate, and manage sponsorship and naming rights investments across sports, nonprofit, and community partnerships
Build and manage sponsorship portfolios aligned to firm and business-unit priorities
Translate media and sponsorship investments into measurable business and marketing outcomes
Serve as a trusted advisor to Marketing & Communications and business stakeholders
Partner with marketing colleagues to translate business objectives into actionable media and sponsorship strategies
Build and maintain strong relationships with vendors, partners, and internal teams
Monitor performance against goals and leverage data and insights to optimize outcomes

Requirements

Bachelor’s degree in Advertising, Marketing, Business, or related field or equivalent combination of education and experience
15 years of relevant professional experience with 7–10+ years of experience in media planning, buying, and sponsorship strategy.
Financial services experience is preferred
Experience supporting enterprise-level initiatives and multiple business units with aligned strategies and an ability to connect marketing investments to business outcomes
Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
Experience in leading people and building a team
Strong understanding of both traditional and digital media channels as well as sponsorship marketing
Experience and knowledge of Salesforce, RFP processes, demos and selection of media and sponsorship planning/buying software tools
Familiarity in using AI tools, especially for tasks like ideation and research
Proven ability to manage vendor relationships, work across teams and influence stakeholders at all levels

Baird

Since 1919, Baird has guided families, businesses, communities and institutions toward their financial goals. Being privately held enables us to prioritize long-term planning and investment – for our clients and the firm – without having to weigh those against the quarterly expectations of outside shareholders. Today Baird offers wealth management, investment banking, asset management, fixed income and equity sales and trading, equity research, public finance and private equity services. This balance of cyclical and counter-cyclical businesses provides financial strength and stability across market environments and enables us to consistently reinvest in our ability to serve clients.We manage or oversee more than $525 billion in client assets and employ more than 5,300 Associates around the world. And, because nearly 85% of our associates are Baird stockholders, you can trust we all share a personal stake in your success.For more than 20 consecutive years, Baird has been one of the FORTUNE 100 Best Companies to Work For®, making us a workplace of choice for some of the most talented, passionate people in financial services. It also enables us to emphasize cultural compatibility in those we hire, many of whom stay their entire careers. All of this helps ensure the quality and consistency of our advice for clients and the timeless values that make the Baird Difference every day for our clients, our Associates and the communities we share. For more information, please visit https://www.rwbaird.com/bairddifference/.

Founded in 1919

Milwaukee, Wisconsin, USA

5.5K employees (102 in marketing)

www.rwbaird.com