Media Specialist at Adore Me | New York City, NY | $85K/yr – $105K/yr

Adore Me

Media Specialist

New York City, NY (Hybrid)

$85K/yr – $105K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own paid social growth with rapid testing and clear impact on acquisition and revenue across TikTok, Pinterest, and emerging channels.

Growth ownership: drive end-to-end testing and optimization for paid social campaigns amid fast shifting platform trends and creator ecosystems.
Analytics to action: translate performance data into targeting, bidding, and creative decisions to lift ROAS and CAC.
Cross-functional collaboration: align with creative, marketing, and analytics teams to scale new customer acquisition and measure impact.

Job Description

Responsibilities

Own execution and optimization across TikTok, Pinterest, and emerging paid social channels
Launch, monitor, and optimize campaigns against acquisition, revenue, ROAS, and efficiency goals
Partner closely with creative and marketing teams to develop and iterate on high-performing ad concepts and creative testing plans
Translate performance insights into actionable recommendations around targeting, bidding, creative, landing pages, and audience strategy
Work within a fast-paced creative testing environment with high campaign and asset turnover
Analyze campaign performance and communicate results, trends, and opportunities to broader marketing leadership
Help scale new customer acquisition through structured experimentation and rapid iteration
Support broader channel expansion and incubation efforts as new opportunities emerge
Stay on top of platform trends, new ad products, creator ecosystems, and evolving consumer behaviors
Partner with the marketing analytics team to improve targeting, campaign measurement and performance insights

Requirements

4+ years of experience in paid social and performance marketing
Strong hands-on expertise managing TikTok Ads campaigns at scale
Experience across additional paid social platforms such as Pinterest and Snapchat
Strong understanding of direct response and performance marketing fundamentals
Experience managing campaigns against KPIs such as ROAS, CPA, CAC, CVR, and revenue growth
Strong analytical and problem-solving skills
Comfortable operating in fast-paced, evolving environments
Excellent communication and cross-functional collaboration skills
Strong attention to detail and operational rigor
Enthusiasm for hands-on platform management and rapid testing environments
Experience in DTC, retail, fashion, beauty, or consumer brands preferred
Ability and willingness to work on-site at our office in Tribeca on Mondays, Tuesdays, and Thursdays

Preferred

Experience with TikTok Shop, creator-led amplification, or social commerce ecosystems is a strong plus.

Adore Me

4.0 Glassdoor

At Adore Me we take on seemingly impossible challenges. In 2011, we were founded to solve a single problem: help women buy bras online. It might seem like a simple task, but a bra is one of the most complex and personal garments in existence. Managing the design, procurement, logistics, and customer experience involved is an uphill climb, but one that built our company to take on increasingly greater challenges.Adore Me grew into the first major online player in lingerie, as well as the first to introduce inclusive sizing in the category. We launched a wholly-owned logistics center, Adore Me Services, in 2017, the same year we became profitable (something very important to us). We've launched a pioneering try-at-home shopping service, a number of innovation-focused satellite brands, and most importantly, an affordable sustainability model that is transforming our entire business to make sustainable clothing available to consumers of all shapes, sizes, and spending abilities.Adore Me believes fashion can be a force for good, for everyone.

Founded in 2011

New York, New York, USA

342 employees (62 in marketing)

www.adoreme.com

83% recommend to a friend

81% CEO approval