Responsibilities

• Define global media strategy as part of an integrated annual media relations plan with quarter-by-quarter thematic narratives aligned to emerging industry trends, competitor moves as well as Forcepoint's product roadmap, global event calendar and key industry moments.
• Define priority audiences, story angles and measurable KPIs for earned media performance.
• Monitor the competitive media landscape and advise communications leadership on emerging trends, risks and opportunities with particular emphasis on competitive de-positioning.
• Partner with content, demand generation and social teams to amplify earned coverage — including podcast placements — across owned, shared and paid channels.
• Build, maintain and own relationships with an active global roster of cybersecurity, enterprise tech and business media contacts across print, digital and broadcast — keeping beats, outlets and regions current.
• Serve as primary point of contact for media inquiries, coordinating timely and accurate responses with subject-matter experts.
• Track reporter beats and coverage trends to surface proactive storytelling opportunities for Forcepoint spokespeople.
• Actively pitch stories directly to media contacts utilizing existing relationships and cultivating new relationships across business, tech and trade media
• Develop creative, news-driven pitches for product launches, executive thought leadership, research reports and corporate announcements — tailored to each reporter and outlet audience.
• Ideate strategic and creative media storytelling that pulls together all needed elements to package up media ready stories – including relevant business proof points, customer references, analyst references, etc.

Requirements

• 5–7 years of media relations or communications experience, with current or recent tenure at a PR or communications agency serving cybersecurity or B2B technology clients; former technology journalists are also encouraged to apply.
• Bachelor's degree in Communications, Journalism, Public Relations or a closely related field preferred.
• Demonstrated ability to build and maintain strong relationships with journalists, editors and media contacts.
• Strong network of existing technology, cybersecurity and business media relationships and a track record of securing top-tier business and trade placements.
• Experience executing media pitches independently, from research through follow-up.
• Familiarity with regionalized campaign execution.
• Hands-on experience with podcast outreach, guest pitching or show production support.
• Strong writer who can translate technical cybersecurity concepts for general business audiences.
• Proficiency with media monitoring and database tools such as Cision, Meltwater, Muck Rack or similar.
• Critical thinker with strong business acumen and a passion for brand journalism and media storytelling.

Preferred

• Experience supporting awards and executive thought leadership programs, including conference speaker submissions.