Responsibilities

• Generate earned media coverage across a wide breadth of traditional national and regional media across general news and a wide range of lifestyle categories
• As part of a team across multiple accounts, contribute to opportunities in earned media and broader PR strategies
• Work alongside the social team to amplify earned hits, expanding outreach beyond traditional media to bloggers, YouTubers, and creators and feeding PR insights into broader content strategy
• Identify cultural moments, trends and newsjacking opportunities and apply them to clients’ brands
• Collaborate with in-house experts across marketing disciplines to achieve client goals
• Possess the ability to adapt your story to each reporter and outlet through proper research
• Leverage digital and social platforms to identify relevant media opportunities, track journalist activity, and learn about timely insights that support proactive media outreach

Requirements

• 1 - 3 years’ experience
• Based in either Orange County (CA), Chicago, or Atlanta and be willing to work a hybrid-in-office schedule
• Solid written and verbal communication skills
• Ability to leverage digital and social platforms to identify relevant media opportunities, track journalist activity, and learn about timely insights that support proactive media outreach
• Willingness to lean into collaboration and communication within a team environment
• Ability to work across multiple clients and industries
• Strong organizational skills and ability to prioritize workload to meet multiple clients’ needs simultaneously
• Curiosity to follow industry trends and the creativity to apply them to your clients’ brands
• Ability to utilize AI based LLMs such as Claude, ChatGPT, Perplexity, etc.
• May require some travel

Benefits

• 401(k), with employer matching
• Employer provided/supplemented health, dental, vision, and life insurance
• Traditional holidays and paid time off
• Employee referral program
• Work-from-home policies
• New business incentive program