Responsibilities

• Serve as the day-to-day lead for LA-specific media engagement, ensuring local relevance while maintaining global consistency.
• Support the development and execution of audience-oriented media relations strategies for the LA market and global initiatives, in support of storytelling around new product launches and key sports and culture moments.
• Activate consumer-focused communications strategies to build momentum where the brand has the greatest opportunity to shape conversation with youth culture.
• Build and maintain relationships with LA-based media, creators, influential voices and external communities and partners.
• Identify and forge strategic local partnerships and event collaborations that enhance visibility and connect the brand to cultural moments.
• Contribute to global events when necessary, working closely with teammates in NYC and Boston.
• Support proactive and reactive media engagement across brand, product, and cultural moments.
• Draft press materials including releases, statements, media alerts, and Q&A documents.
• Monitor media coverage, cultural trends, and industry news to inform communication strategies.
• Support media training, briefing materials, and preparation for spokesperson interviews.