Responsibilities

• Lead and develop media relations deliverables in support of the media relations strategy, including evaluation and response to media inquiries, management of SLAC's press release process, sending pitches to journalists, planning and hosting media events, monitoring the media landscape, and supporting crisis communications.
• Oversee, develop and design complex, high-impact, high-visibility communications for distribution to the media and other important stakeholders, including press kits, media coverage reports and external newsletters.
• Support the development and implementation of strategic long- and short-term communication plans aligned with the media relations strategy, which includes building strong relationships with SLAC subject matter experts and members of the media.
• Act as primary SC&EA contact for SLAC's contracts with media relations platforms and explore new tools that enhance how we distribute content to the press, build relationships with the media and how we measure the impact of media outreach.
• Remain at the forefront of current industry standards, trends and technology through continuous learning and ongoing networking.
• May oversee or supervise staff in the development and implementation of the media relations strategy.
• Work in collaboration with institutional communicators within and outside of SLAC on media relations content and other areas.
• Other duties may also be assigned.

Requirements

• Bachelor's degree and eight years of relevant experience or combination of education and relevant experience.
• Demonstrated skill in managing media relations for an organization.
• Experience with outreach to national and international media and with planning and hosting media events. Deep knowledge of the media landscape, best practices and trends.
• Outstanding institutional savviness and reputational awareness.
• Experience with emergency and crisis communications.
• Strong organizational skills and an exceptional sense of responsibility regarding compliance with processes, policies, legal and other requirements associated with media relations.
• Demonstrated ability to turn complex materials into clear messages and compelling media pitches. Excellent written and oral communication skills. Demonstrated high levels of accuracy and attention to detail.
• Strong interpersonal and relationship-building skills. Experience with building rapport with journalists, producers and other representatives of the media.
• Strong strategic outlook and ability to provide leadership in developing and executing short- and long-term media relations plans.
• Familiarity with media relations tools, metrics analysis and other means of monitoring, analyzing and boosting impact through media relations.
• Demonstrated ability and desire to work collaboratively with diverse teams to pursue and accomplish common goals.

Nice To Have

• Experience working in a scientific or technical environment and ability to accurately communicate complex science and technology information.