Own end-to-end media planning with risk awareness and clear ownership of audience strategy, budget allocation, channel mix, and flighting for Citi Commerce.

• Develop end-to-end media plans, including audience strategy, budget allocation, channel mix, and flighting
• Leverage Citi’s first-party data to build targeted audience strategies and drive campaign performance
• Translate advertiser objectives into clear, actionable media recommendations and plans
• Partner with Sales and Account teams to support pre-sale strategy and client presentations
• Collaborate closely with Ad Operations, Analytics, and Product to ensure campaigns are feasible, properly executed, and optimized
• Monitor campaign performance and refine plans to improve outcomes against KPIs (e.g., ROAS, conversion, engagement)
• Articulate planning rationale, expected performance, and optimization strategies in client-facing conversations
• Contribute to building and standardizing planning processes (e.g., audience sizing, inventory validation, planning workflows)
• Support test-and-learn initiatives and proof-of-concept campaigns to validate Citi Commerce capabilities
• Develop strategies for both active campaigns and new business opportunities, including outreach planning

Citi benefits include medical, dental & vision coverage; 401(k); life, accident, and disability insurance; wellness programs; paid time off; holidays; and more. Availability varies by jurisdiction and role.