Responsibilities

• Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels
• Leverage industry planning tools and data to conduct audience identification analysis and scenario planning
• Evaluate existing and emerging media opportunities and bring forward recommendations /POVs
• Be responsible for tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels
• Monitor campaign pacing and performance in line with Brand goals and objectives making ongoing campaign optimization recommendations and measuring impact of campaigns using quantitative and qualitative metrics
• Present campaign recaps and insights to brand teams
• Serve as subject matter expert across a range of Paid Social channels, managing the day-to-day and partnering with our creative and PR agency counterparts to execute strategies/programs that unlock growth.
• Partner to develop digital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs.
• Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans

Requirements

• 1+ years of experience executing holistic paid digital media campaigns in social media platforms
• 1+ years of strategic media planning experience
• Experience leveraging data to provide ongoing actionable insights into campaign performance
• Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations
• Proficient in Microsoft Office

Preferred

• 2+ years of experience executing holistic paid digital media campaigns in social platforms (Facebook Blueprint Certification a plus)
• 2+ Years Agency Experience working with clients who have significant national advertising
• Deep expertise in paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns
• Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans
• Understanding of analytics tools (e.g., Google Analytics)
• Working understanding of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search.