Responsibilities

• Develop best-in-class media recommendations
• Buy efficiencies and assist in execution of media plans for digital, social and traditional tactics
• Set campaign objectives and KPIs
• Develop and manage paid media campaigns
• Craft strategic media and targeting recommendations
• Help monitor and track campaign budgets and performance
• Assist in composing campaign performance reports for a designated account list
• Work with multiple departments and report to a Director, Lead or Senior member of the Media team
• Analyze campaign performance on a regular basis to ensure objectives are met
• Build and enhance vendor relationships and stay current with new marketing tactics

Requirements

• Bachelor's degree in marketing, advertising, communications or related field
• 2-5 years of digital and traditional media or agency experience preferred, but not required (relevant internship and coursework will be considered)
• Must have strong business writing and communication skills
• Must have strong organizational and quantitative/analytical skills
• Must have extremely strong attention to detail
• Great attitude, desire to learn and ability to work in a team environment
• Proficiency in Microsoft Office Excel, Word and PPT
• Experience with Google Ads, Google Analytics, Google Looker Studio, and Google Tag Manager and Strata (Freewheel)
• Meta Ads Experience
• Experience working with programmatic media vendors

Preferred

• Google Ads Certifications preferred
• Experience negotiating media buys and added value preferred