Responsibilities

• Develop cross-channel media strategies rooted in performance KPIs while supporting occasional brand-building initiatives.
• Build data-driven media plans across paid social, search, display, CTV, streaming audio, and DOOH.
• Conduct audience, market, and competitive research to inform targeting, channel mix, and budget allocation.
• Partner with Account Directors to translate client goals into cohesive, measurable media strategies.
• Manage end-to-end campaign setup, optimization, pacing, and QA across: Meta Ads Manager, Google Ads, TikTok Ads
• Support programmatic planning and activation across platforms such as DV360, MNTN, and StackAdapt
• Implement creative testing plans, audience segmentation, and bid strategies to maximize ROI.
• Monitor campaign performance and proactively identify insights, trends, and optimizations.
• Build clear, concise reports using SINE’s custom reporting app and, when needed, bespoke Looker Studio dashboards.
• Present findings to clients with an emphasis on translating complex data into actionable next steps.

Requirements

• 5+ years of hands-on experience in paid media planning and activation, ideally across multiple digital channels.
• Expert knowledge of Meta, Google Ads, and TikTok Ads, with working familiarity in DV360, MNTN, and StackAdapt.
• Strong understanding of best practices across display, CTV, streaming audio, and DOOH.
• Exceptional client-facing communication and presentation skills.
• Strong analytical skills and comfort working with campaign data and performance metrics.
• Able to distill data into simple, meaningful insights and next steps.
• Highly organized, resourceful, and comfortable managing multiple campaigns simultaneously.
• Passion for arts, entertainment, and live experiences is a plus.

Preferred

• Passion for arts, entertainment, and live experiences is a plus.

Benefits

• $70,000- $90,000, dependent on experience
• Generous PTO allowance per year
• Access to 401(K) Retirement Plan
• Access to Company subsidised healthcare and dental care
• Occasional free tickets to live events
• Structured personal development, a customised training program and opportunities to attend industry conferences
• Opportunities to help further shape the business culture and agency benefits.