Responsibilities

• Develop comprehensive media plans that integrate various channels including search, social, display, video, and traditional media, including budget allocation, media mix, and tactic selection to achieve campaign goals.
• Oversee audience segmentation strategy to ensure alignment with the media strategy, leveraging audience insights to tailor media placements and messaging for maximum relevance and impact.
• Collaborate with the analytics team to ensure media plans are rooted in robust data analysis, leveraging insights and performance metrics to inform and optimize strategic decisions.
• Partner with the media activation/operations team to manage inventory, control media costs, monitor performance, and implement optimization strategies to maximize campaign effectiveness and efficiency.
• Develop in-depth understanding of your clients’ business objectives, target audience and key performance indicators (KPIs), and share media strategy, best practices and recommendations for achieving their goals.
• Help equip Sales Leads with in-depth media and strategy knowledge, enabling them to effectively communicate the value and intricacies of media plans to clients and prospects.
• Conduct market research and competitive analysis to inform media strategies and identify growth opportunities.
• Stay current with industry trends, emerging technologies, and best practices to ensure innovative and effective media solutions.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 3+ years of experience in media planning, preferably within a retail media network or agency setting.
• Strong understanding of digital and traditional media channels as well as their respective roles within integrated media planning.
• Proficiency in media planning tools and platforms (e.g. MediaOcean) and digital audience measurement and planning tools (e.g. ComScore).
• Experience using analytics and customer insights tools (e.g., Google Analytics, Adobe Analytics, PowerBI) to inform and optimize media strategies.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Outstanding communication and presentation skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Highly organized and self-motivated.

Benefits

• Weekly pay
• Scheduling flexibility
• Paid parental leave
• Paid education assistance
• Team member discount
• Development programs for advancement and career growth