Media Planner

USA (Hybrid)

$60K/yr – $70K/yrMid Level1+ years expFull time

Posted 12 days ago

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Job Summary

Own the end-to-end digital media planning and execution process for health and wellness campaigns, from strategy and RFPs to trafficking, optimization, reporting, and client collaboration, while shaping POVs on emerging opportunities and managing budgets and vendor relationships.

  • Lead media planning, RFPs, and negotiations
  • Traffic, reporting, and data-driven insights
  • Manage budgets and vendor relationships

Job Description

Responsibilities

  • Develop and execute media plans (including but not limited to video, social, display, audio, email, print, out of home)
  • Draft and issue RFPs to partners
  • Vet vendor proposals, lead vendor Q&A, negotiate online media placement and pricing with vendors
  • Assist with development of client presentation materials and presenting to clients
  • Create, send, and maintain vendor insertion orders / contracts
  • Create and maintain creative spec sheets; liaise with creative agency as needed
  • Code (UTMs), upload, and traffic campaigns
  • Deliver on reporting needs, including but not limited to data compilation and QA and data analysis and insight development
  • Optimize media placements – recommend strategic and tactical changes to maximize campaign performance
  • Manage media budgets including client and publisher invoicing, monthly and annual billing reconciliation, and building campaigns in Mediaocean/Prisma

Requirements

  • BS/BA required; Marketing/Advertising concentration preferred
  • Minimum one year of digital media planning experience required
  • Genuine interest in advertising and the health and wellness industry
  • Strong knowledge of activating digital media campaigns (e.g., trafficking, optimizations, pacing, building media plans, and billing)
  • Experience drafting and issuing RFPs, leading Q&A, and negotiating with vendors
  • Experience working within media and research tools, including Mediaocean/Prisma, Google Campaign Manager (GCM), comScore, Kantar, Google Analytics, etc.
  • Strong understanding of Microsoft tools (Excel, including pivot tables, Power Point, Outlook)
  • Pharmaceutical or Health/Wellness experience a plus

Preferred

  • Demonstrates leadership skills, takes initiative, is proactive and self-motivated
  • Client service oriented
  • Strong interpersonal skills and team-player attitude
  • Strong problem-solving and critical thinking skills
  • Strong math skills
  • Strong communication skills, verbal & written
  • Excellent organizational and time management capabilities
  • Strict attention to detail, accuracy, and deadlines
  • Committed to working in a diverse and inclusive environment and upholding GTO’s mission, vision, and values

Benefits

  • Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com .
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Real Chemistry

3.2 Glassdoor

Real Chemistry drives the commercial success of healthcare companies by creating AI-powered, idea-driven healthcare experiences with the customer at the center. Over 2,000 experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be.

Founded in 2001
New York, New York, USA
2.5K employees (648 in marketing)
44% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
53.9K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
27.3%
Direct
53.5%
Referral
5.9%
Social
12.5%
Paid
0.7%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
461 (18% of company)
Median Career Experience
14 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
28

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