Responsibilities

• Lead the development of integrated media plans across both digital and traditional media including but not limited to:
• Digital video, display, paid social, paid search, spot TV & radio, print and out-of-home
• Translate marketing strategies into actionable media recommendations that balance innovation, efficiency, and performance
• Collaborate with cross-functional teams including strategy, digital performance media (programmatic/paid social/paid search), analytics, creative, and account management to inform and align campaign plans
• Manage media RFPs, vendor negotiations, and media authorizations
• Monitor campaign performance, analyze data, and optimize based on KPIs and insights
• Present media plans and reporting to internal stakeholders and clients, as appropriate
• Maintain accurate media documentation including flowcharts, budget trackers, and reconciliation reports
• Stay informed on media trends, emerging platforms, and competitive activity to bring fresh thinking to the team and clients

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Media Studies, or a related field
• 1–3 years of experience in media planning or buying at an agency or client-side marketing team
• Solid understanding of media channels and the role each plays in the customer journey
• Proficiency with media planning/competitive analysis tools desired but not a requirement (e.g., MediaOcean/Prisma, MRI-Simmons, Vivvex, Pathmatics, etc.)
• Strong analytical skills and familiarity with campaign measurement and optimization techniques
• Exceptional attention to detail and organizational skills
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Clear and confident verbal and written communication skills
• A proactive, solution-oriented mindset with a collaborative spirit