Responsibilities

• Media Planning & Execution
• - Develop tactical media plans across digital, social, endemic, point-of-care (POC), and traditional media channels.
• - Analyze audience behaviors and media consumption habits to inform media plans and recommend effective tactics and partners.
• - Assist in identifying appropriate publishers, partners, and platforms based on brand-specific targeting needs (HCP and/or DTC).
• - Serve as a key point of contact for media vendors and publishers, managing relationships to stay informed on offerings, targeting capabilities, and channel innovation relevant to pharmaceutical media.
• - Evaluate media partner proposals for strategic fit, value, and innovation—bringing recommendations to internal stakeholders for review.
• "Team Collaboration"
• - Collaborate closely with media strategy leads and specialized activation teams to refine plan recommendations and incorporate client feedback.
• - Partner with creative, client services, omnichannel, digital activation, and analytics teams to ensure seamless campaign development and launch.
• "Workflow Management"

Requirements

• 1-2 years of experience in media planning or buying, preferably within a healthcare, pharmaceutical, or agency setting.
• Familiarity with both traditional and digital media channels; experience with endemic HCP platforms (e.g., Medscape, Doximity, M3) is a plus.
• Proficient in Microsoft tools including Excel and PPT
• Strong organizational and communication skills; able to juggle multiple timelines, vendors, and review cycles