Media Planner

Chicago, IL (On-site)

$60K/yr – $68K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own media planning activities across broadcast, digital, and traditional channels with budget discipline, vendor coordination, and campaign launch governance.

  • Responsibilities: translate client goals into actionable media plans and perform research to shape channel mix and targeting
  • Budget & execution: track spend, reconcile variances, ensure timely launches, and maintain billing accuracy
  • Collaboration & controls: align with buyers, supervisors, and finance to keep plans compliant and on budget

Job Description

Responsibilities

  • Assist in developing media plans across channels including broadcast, paid social, paid search, display, video (OLV/CTV), and emerging platforms
  • Translate client objectives, target audiences, and budgets into tactical media recommendations
  • Conduct audience, category, and competitive research to inform planning decisions
  • Support channel mix development, reach/frequency modeling, and budget allocation
  • Collaborate with media buying teams to ensure plans are executed as intended
  • Help manage campaign timelines, deliverables, and trafficking needs
  • Review vendor proposals and assist with negotiations and recommendations
  • Ensure campaigns are launched on time and in compliance with brand and platform guidelines
  • Own day-to-day budget tracking across media plans and active campaigns
  • Ensure accurate setup of media budgets by channel, vendor, and time period

Requirements

  • 2–3 years of media planning and/or buying experience (agency or in-house)
  • Hands-on experience managing media budgets and vendor relationships
  • Familiarity with digital media channels (paid social, search, display, video) as well as traditional experience (TV, OOH, Print)
  • Strong skills with Excel (including pivots) and PowerPoint (or Google Sheets/Slides)
  • Experience working with media platforms and tools such as Resonate/MRI/GWI, Meta, Google Ads, The Trade Desk, or similar
  • Strong attention to detail and comfort working with numbers and financial documentation
  • Clear communicator with a collaborative mindset

Preferred

    Laughlin Constable logo

    Laughlin Constable

    We Create Brand Experiences That MAKE IT PERSONAL.Founded in 1976, we are a fiercely independent, full-service brand experiences agency with offices in Milwaukee and Chicago. We help brands at a point-of-inflection grow and thrive at the intersection of Strategic Intelligence, Brand Creativity, Human Context and Connected Experiences. In other words, we create brand experiences that MAKE IT PERSONAL. A simple yet powerful statement that happens to combine our HOW and our WHY. It reflects our special craft of building Personal Experience Brands that inspire unconditional brand devotion and action. And it reflects our agency values to lead with our hearts, always be resilient, and create meaningful change through our work.Our Unique Way of Working.Our model is centered around a thoughtful fusion of crafts, bringing together a versatile mix of thinkers and makers to create modern work that connects with people. We Build Personal Experience Brands.We help brands at a point-of-inflection grow and thrive at the intersection of Strategic Intelligence, Brand Creativity, Human Context and Connected Experiences.Strategic IntelligenceMaking it personal by focusing your business on solving the right problems.•Business & Brand Strategy•Communications Strategy•Marketing TransformationBrand CreativityMaking it personal by creating stories that move hearts, minds, feet and culture.•Campaign Development•Brand Design•HIVE Production StudioHuman ContextMaking it personal with relevant and meaningful moments that drive action.•Media Strategy & Activation•Data Strategy & Analytics•LC Public RelationsConnected ExperiencesMaking it personal by making your brand more useful to every individual.•Experience Design•Content Strategy & Creation•Technology Development

    Founded in 1976
    Chicago, Illinois, USA
    160 employees (57 in marketing)

    Traffic Signals

    Monthly Visitors
    3.9K
    Traffic Source Mix
    Search
    28.6%
    Direct
    46.8%
    Referral
    5.8%
    Social
    17.3%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~160

    Marketing Team

    Marketing Team Size
    34 (21% of company)
    Marketing Roles Posted (Last 30 Days)
    2

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