Media Planner

New York City, NY (On-site)

$70K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own the end-to-end media planning process for Barstool campaigns, from ideation and client alignment to execution and performance feedback, while collaborating across Pricing, Programming, Production, Marketing, Sales, and Account Management.

  • Lead in the ideation and creation of media plans for RFPs, live events, and key franchises
  • Coordinate cross-functional alignment on pitched ideas and assets
  • Monitor feedback and deliverables to ensure timely execution and asset performance

Job Description

Responsibilities

  • Lead in the ideation and creation of media plans for RFPs, live event tentpoles and key franchises
  • Communicate across teams (i.e. Pricing, Programming, Production, Marketing, Sales, Account Management) to ensure there is alignment on pitched ideas and sellable assets
  • Monitor and incorporate feedback from the client and/or the internal team for continuous workflow improvement
  • Create campaigns in Jupiter for plans once they are approved
  • Track deliverables for all owned campaigns, while adhering to turnaround times
  • Keep an open dialogue with Sales to understand and react to market feedback as well as ad product performance
  • Convey a deep understanding of Barstool assets and articulate a point-of-view on why something is/should be recommended

Requirements

  • 2+ years of experience working in digital media preferred, specifically the planning discipline – Publisher, Ad Tech, or Agency
  • Firm grasp on how to construct thoughtful and detailed media plans based on client goals in Excel and/or Google Sheets
  • Outstanding analytical and problem-solving abilities
  • Strong attention to detail while working in a fast-paced environment
  • Ability to work efficiently and collaborate cross-functionally
  • Exceptional organizational skills
  • Ability to work toward long-term goals while delivering short-term wins
  • Experienced in Excel (pivot tables, v-lookups)
  • Ability to retain large amounts of information including product descriptions, distribution touchpoints and previous performance
  • Eager to be a part of a hardworking team; contributing an all hands on deck mentality

Benefits

  • Competitive medical, dental, and vision insurance; Flexible Spending Accounts and Commuter Benefits
  • A 4% 401(k) employer match
  • Unlimited vacation time, including Summer break in July and Holiday break in December
  • Monthly employer contribution towards cell phone reimbursement
  • Employee discount to the Barstool Sports store
  • Financial wellness benefits through Origin
  • A monthly stipend for UberEats
Barstool Sports logo

Barstool Sports

3.8 Glassdoor

Barstool Sports is one of the most influential lifestyle brands in America. With a rich 20-year history, Barstool Sports has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, which has put Barstool at the top of the charts.Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice. Barstool Sports creates innovative content with massive distribution on multiple platforms, including web, apps, podcasts, radio, video, social, events, pay-per-view, subscription, and TV to an incredibly engaged audience. Barstool Sports reaches a hyper-engaged audience of 66+ million monthly unique users, with 46% of men and women in the coveted 18-34 age demographic. Barstool steals the spotlight in cultural moments. Their presence at major sporting events drives more awareness, engagement, and viewership in younger demographics than any other media brand. Barstool Sports and its founder, Dave Portnoy, consistently ranks as the #1 most influential social media account at major sporting events like the Kentucky Derby, Super Bowl, PGA Championship, U.S. Open Golf, Stanley Cup Finals, NASCAR's Daytona 500, and more.

Founded in 2003
New York, New York, USA
1.4K employees (513 in marketing)
66% recommend to a friend
48% CEO approval

Salaries

Posted range

$70K/yr – $75K/yr

Taken straight from the job posting.

See all Barstool Sports salaries

Marketing Team

Marketing Team Size
417 (31% of company)
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$178M
Last Raise
$163M
Corporate Round, 6 years ago

Funding History

  • Jan 2020
    Corporate Round • $163M
  • Jan 2018
    Series Unknown • $15M

Traffic Signals

Monthly Visitors
5.8M
Monthly Google Ads Budget
$577
Traffic Source Mix
Search
19.1%
Direct
74.4%
Referral
2.6%
Social
3.8%
Paid
0.1%

Headcount Trend

Current headcount: ~1.4K

Recent News

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Media Planner

Barstool Sports · New York City, NY · On-site