Media Planner, Automotive at Zimmerman Advertising | USA

Zimmerman Advertising

Media Planner, Automotive

USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive digital media planning and performance analysis for Automotive campaigns in coordination with traditional media teams.

Own digital media planning development and cross-team coordination
Must-have: 2+ years in media planning with digital and traditional experience
Standout: Automotive client experience or agency-side leadership potential

Job Description

Responsibilities

Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to the overall Automotive client media plan. Plan digital media campaign strategy in tandem with the traditional media team
Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing, and controlling the day-to-day media planning development process, including coordination among assistants
Oversee and train assistant-level employees for the support-level work they perform and help guide their overall growth and development
As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to Automotive clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis and site traffic and demographic concentrations
Manage client media billing approval and invoice reconciliations

Requirements

Bachelor’s degree in business, marketing, advertising, or related field
2+ years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred
Demonstrated presentation and writing skills
Experience negotiating with and managing digital vendors
Experience evaluating and recommending strategy and placements for digital campaigns
Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
Experience in retail, client-facing operations is highly desirable
Full-service agency experience preferred
Working knowledge of ad servers
Must have experience supporting Automotive clients

Zimmerman Advertising

2.8 Glassdoor

Welcome to the machine. The retail growth machine. Zimmerman Advertising, an Omnicom Group company, is the leading integrated retail agency in the country. Zimmerman’s clients represent some of the most prominent retail brands in the country, including McDonald's, Planet Fitness, Yuengling, Holland America, Seabourn, AutoNation, Five Below, KAY Jewelers, La-Z-Boy, Tire Kingdom, Urban Air, and more! Zimmerman provides the following marketing services: strategic planning, analytics, market research, creative development, LSM, production, media planning and buying, direct response, digital/interactive and results analysis. Headquartered in South Florida, the agency has a national network. For information on the agency, visit http://www.zadv.com.

Founded in 1984

Fort Lauderdale, FL, US

616 employees (258 in marketing)

www.zadv.com

36% recommend to a friend

20% CEO approval