Responsibilities

• Media Planning & Strategy
• Support development and presentation of integrated media strategies aligned to client business objectives and campaign goals
• Conduct audience, marketplace, competitive, and media research to inform planning recommendations
• Evaluate media opportunities across programmatic, online video, CTV, YouTube, paid social, podcasts, streaming audio, and traditional media channels
• Assist in developing channel strategies, investment allocations, flight recommendations, and media POVs
• Stay current on media trends, consumer behavior, platform capabilities, measurement solutions, and AI-enabled planning tools
• Campaign Planning & Execution
• Develop integrated media plans, budget trackers, and support campaign documentation
• Coordinate campaign launches across internal teams and media partners
• Manage campaign setup and execution across media channels, including coordinating insertion orders (IOs), trafficking requirements, tagging, creative assets, and launch timelines

Requirements

• Minimum of 3 years of hands-on media planning and campaign management experience across integrated media channels
• Strong understanding of paid media fundamentals across digital and traditional channels, including planning, execution, optimization, and measurement
• Experience with media research and planning tools such as Nielsen, MRI-Simmons, Telmar, MediaRadar, or similar platform
• Excellent time management skills with the ability to prioritize multiple projects, manage deadlines, and communicate priorities effectively to supervisors and cross-functional teams
• Demonstrated experience managing campaign budgets, pacing, billing, reconciliations, and financial stewardship
• Experience coordinating campaign execution, including media authorizations (MAs), insertion orders (IOs), tagging, trafficking, QA, creative asset management, and vendor communication
• Highly detail oriented with a proven ability to maintain accuracy across campaign setup, documentation, financial tracking, and reporting
• Strong analytical skills with the ability to interpret campaign performance and develop data-driven recommendations
• Previous client communication and presentation experience
• Experience working on integrated campaigns across multiple media channels is preferred

Preferred

• Experience working with media planning, billing, and campaign management systems (e.g., Prisma) is preferred
• Experience working on integrated campaigns across multiple media channels is preferred
• Advanced proficiency in Microsoft Excel and PowerPoint, and experience with Google Workspace is a plus
• Experience with media research and planning tools such as Nielsen, MRI-Simmons, Telmar, MediaRadar, or similar platform is preferred