Responsibilities

• Oversee, manage and build cohesive strategies for all social media channels, including but not limited to Instagram, Facebook, TikTok, Twitter, LinkedIn and YouTube. Ensure content is posted consistently and at optimal times to maximize engagement, lead generation and sales.
• Create engaging, compelling and culturally relevant platform specific content (images, videos, infographics, etc.) that resonates with Grand Design RV owners, prospective owners and dealer reps.
• Develop and manage a content calendar aligned with brand campaigns, product launches, and seasonal trends.
• Collaborate with cross-functional stakeholders, supplier partners and RV influencers to design and develop social media campaigns, promotions, and giveaways
• Design and manage social media plans for specific events throughout the year including but not limited to Dealer Open House, Tampa RV Super Show and Hershey RV Show.
• Proactively identify opportunities for real-time engagement and brand participation in trending conversations.
• Stay up to date on the latest social media trends, RV industry news, customer preferences, and competitive actions. Apply new trends and tools to enhance social media presence and keep content fresh and relevant.
• Track industry trends, competitor activity, and audience sentiment using social listening tools.

Requirements

• Bachelor's degree in marketing, communications, or related field (preferred)
• Proven experience as a Social Media Manager, Digital Media Manager, or similar role, preferably within the outdoor, travel, or RV industries
• Strong understanding of social media platforms, their purpose, and their tools (Facebook, Instagram, Twitter, TikTok, YouTube, etc)
• Strong understanding of media channels, their purpose, and the required "types" of creative ads to be used
• Experience managing paid social and digital media campaign tools (Meta Ads Manager, Google Ads, YouTube Campaign Manager, etc.)
• Creative thinker with the ability to develop compelling content and campaigns
• Ability to create and edit creative media assets
• Entrepreneurial mindset with a passion for cutting edge tech to improve output (AI, etc.)

Benefits

• Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
• Health Savings Account (HSA)
• 401(k) with match
• Employee Stock Purchase Program
• Tuition Reimbursement
• Holiday and Vacation Pay