Responsibilities

• Support media planning decisions including budget allocation, channel mix, audience targeting, and flighting strategies for all Signature Brands.
• Partner with agencies to build and refine integrated media plans aligned to brand and commercial objectives.
• Identify opportunities to improve effectiveness across the funnel, from traffic generation to conversion and retention.
• Ensure campaigns are structured to drive incremental growth, new-to-brand acquisition, and share gains.
• Contribute to the development of full-funnel media strategies across key retail partners (Amazon, Walmart, Kroger, Instacart, etc.) supporting the drive periods and key marketing tentpoles.
• Support the comprehensive brand plan that supports growth and profit objectives.
• Manage day-to-day campaign activation across all channels.
• Continuously optimize campaigns to improve impact, effectiveness, conversion, and consumer acquisitions while building long term bran love and engagement.
• Leverage performance data and insights to inform ongoing media strategy and future planning cycles.
• Test and scale new capabilities, formats, and platforms to drive competitive advantage.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Advanced degree (MBA) with a Marketing concentration, preferred.
• Minimum 4 years of classical experience in marketing and marketing communications, preferably in the CPG food industry with a well-known brand or company.
• Experience managing one or more brands.
• Experience managing and executing key elements of brand plans including strategy, selling and executing.
• Strong business acumen and analytical skills.
• Strong sense of urgency.
• Excellent communication and presentation skills both written and verbal.
• Highly organized with the ability to manage multiple projects simultaneously.
• Willingness to coach and mentor associate brand managers to foster professional development and success.

Preferred

• Advanced degree (MBA) with a Marketing concentration, preferred.

Benefits

• A full range of medical, dental, vision, 401K plus up-to-four percent (4%) match, profit sharing, wellness program, paid parental leave, long-term-care insurance, critical accident insurance, short- and long-term disability and education assistance are also available.