Media Network Measurement & Reporting Analyst at Dollar General | Goodlettsville, TN

Dollar General

Media Network Measurement & Reporting Analyst

Goodlettsville, TN (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and bridge measurement work from requirements to rollout by partnering with IT, data science, and business teams to deliver reliable dashboards and data pipelines.

Translate business needs into data science and data engineering requirements and drive adoption across Operations, Insights, and Sales.
Own testing and QA of dashboards and pipelines to ensure accuracy and consistency.
Gather stakeholder feedback to improve reporting tools and processes.

Job Description

Responsibilities

Partner with Data Science, Engineering, IT, DGMN teams, and third-party partners to support the development and enhancement of media measurement and reporting capabilities.
Contribute to the testing, validation, and quality assurance of reporting outputs, dashboards, and data pipelines to ensure accuracy and consistency.
Translate business needs into clear requirements for data science and data engineering teams.
Support the rollout adoption of measurement and reporting solutions across Operations, Insights, and Sales teams with documentation, resources, and training materials.
Gather and synthesize feedback from stakeholders to identify opportunities to improve reporting tools and processes.
Assist with ad hoc reporting requests to support product development and CPG client needs

Requirements

Foundational understanding of statistical concepts
Understanding of sales attribution across various touchpoints in the customer journey, including view-through conversions
Experience with SQL
Experience with Python or R
Proficiency in Microsoft Excel
Familiarity with data visualization tools (e.g., Tableau)
Excellent written and verbal communication skills
Highly organized and detail-oriented self-starter
Demonstrates a growth-oriented and collaborative mindset
Bachelor’s degree in quantitative field (e.g., Statistics, Data Science, Economics, Computer Science)
0–2 years of experience in data analysis, media measurement, or reporting
0-2 years of marketing, media, digital advertising, or e-commerce experience preferred
Familiarity with collaborating on technology projects or IT teams
Strong analytical, organizational, and communication skills

Preferred

Familiarity in complex measurement methodologies, including multi-touch attribution (MTA), market mix modeling (MMM), and designing/analyzing incrementality tests (e.g., A/B tests, geo-experiments) to prove media effectiveness
Experience with IT product management
Proven ability to work cross-functionally with technical and non-technical teams

Dollar General

2.6 Glassdoor

Dollar General has been Serving Others for approximately 85 years. With approximately 20,000 stores, we serve communities across the country, from right around the corner. We exist to provide convenience, quality, and value, so our customers can get back to what's important. Our products include high-quality private labels to America's most-trusted brands. And we're here to fill more than just carts. For anyone working to create a meaningful career, a better life for themselves. their loved ones and neighbors - we're here for it. Here for What Matters.

Founded in 1939

Goodlettsville, Tennessee, USA

97K employees (627 in marketing)

www.dollargeneral.com/careers

30% recommend to a friend

31% CEO approval