Media and Marketing Reporting Analyst

USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead analytics leadership for client ecommerce programs, owning tracking strategy, implementation oversight, and cross-team QA to convert business goals into reliable data and actionable insights.

  • Own client analytics leadership and measurement strategy
  • Must-have: GTM (web/server) and GA4 + platform conversion tracking
  • Standout: hands-on tracking implementation oversight and QA across ad platforms

Job Description

Responsibilities

  • Client Leadership & Measurement Strategy
  • Serve as the primary analytics contact for assigned clients
  • Participate in client calls to present performance, explain data, and provide actionable recommendations
  • Support the development of measurement frameworks, especially for ecommerce clients
  • Translate business goals into clear tracking and reporting approaches
  • Tracking Oversight & Execution
  • Oversee implementation of tracking across Google Ads, Meta, and Microsoft Ads
  • Guide GTM (web + server-side) structure and GA4 event design
  • Support advanced implementations including Meta CAPI and Enhanced Conversions
  • Step in hands-on when necessary, but primarily ensure quality and consistency

Requirements

  • 5–8+ years in digital analytics, preferably in an agency environment
  • Strong ecommerce tracking experience
  • Expertise in GTM (web + server-side), GA4, and platform conversion tracking
  • Experience with Meta CAPI and Enhanced Conversions
  • Client-facing experience

Preferred

  • Proficiency in Looker Studio
  • Familiarity with BigQuery or SQL
  • Experience with enterprise or international clients
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Agital

Agital is The Impact Agency. We’re an integrated marketing partner serving clients of all sizes and across a variety of industries with services including paid and organic search, social, programmatic, public relations (PR), business consulting, marketing automation, website development, UX design, and more. Our team of digital marketing and holistic strategy experts is nimble, using the latest data sourced from our industry-leading proprietary software paired with decades of experience to achieve measurable growth for our clients. Backed by Trinity Hunt Partners and with offices across the US, Agital offers curated and holistic marketing services to advance clients and help them achieve business goals. For more information, visit agital.com.

Founded in 2021
Burlington, Massachusetts, USA
116 employees (56 in marketing)

Traffic Signals

Monthly Visitors
4.9K
Monthly Google Ads Budget
$7
Traffic Source Mix
Search
36.8%
Direct
48.2%
Referral
6.4%
Social
7.2%
Paid
1.4%

Headcount Trend

Current headcount: ~116

Marketing Team

Marketing Team Size
48 (41% of company)
Median Career Experience
11 years
Median Tenure
2.7 years