Media Manager - Social at Boulevard | USA | $87K/yr – $118K/yr

Boulevard

Media Manager - Social

USA (Remote)

$87K/yr – $118K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Own end-to-end Meta/Instagram paid campaigns focused on CPA and ROAS.

Must-have: 6+ years paid social with seven-figure budget accountability.
Standout: Cross-functional collaboration with Marketing Ops, Analytics, and Product Marketing.

Job Description

Responsibilities

Directly manage paid social campaigns across Meta and Instagram, with accountability for CPA and ROAS
Allocate and optimize budgets to maximize efficiency and revenue impact
Execute ongoing creative, audience, and bidding optimizations to improve performance
Design and run structured experiments across creative, formats, audiences, and messaging
Monitor performance daily, identifying risks and opportunities tied to spend efficiency and outcomes
Build and maintain dashboards and reports that clearly communicate performance, insights, and recommendations
Partner closely with Marketing Operations and Analytics to ensure accurate tracking and attribution
Collaborate with Content, Brand, Product Marketing, SDRs, Finance, and Growth partners to align investment with business and marketing priorities
Work within the broader growth team to ensure strong cross-channel coordination and impact

Requirements

6+ years of hands-on paid social experience with clear accountability for CPA and ROAS
Deep expertise in Meta and Instagram Ads; campaign structure, targeting, creative testing, bidding, and optimization
Proven experience managing large-scale, seven-figure budgets with a strong focus on efficiency and performance
Experience operating as a hands-on individual contributor, directly managing campaigns, budgets, and optimizations
Strong creative-performance instincts and experience with ad types, with the ability to translate insights into effective ad testing frameworks
Highly analytical, able to diagnose performance issues and identify opportunities to improve efficiency and scale
Experience building and maintaining dashboards, reporting, and performance narratives
Comfort partnering with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement
Experience working cross-functionally with Product Marketing, Content, Brand, Sales/SDRs, and Finance

Preferred

Experience working at a media agency, executing social campaigns
Experience in B2B SaaS, vertical SaaS, or multi-location business models
Exposure to incrementality testing, attribution modeling, or advanced experimentation frameworks
Experience with additional platforms such as TikTok, Pinterest, or other emerging paid social channels
Experience evaluating and implementing new creative and AI tools, and ad tech

Benefits

401(k) match plus dental, medical, vision, and life insurance
Take a break whenever you need with our flexible vacation day policy
Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month
Family planning resources and specialized support programs
Equity: get ahead on the ground floor and grow with Boulevard
Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve

Boulevard

3.8 Glassdoor

Boulevard is the business management platform trusted by the fastest-growing salons, spas, and med spas. We’ve earned the trust of thousands of businesses across the nation by striving to give them the same incredible service and support they give their clients. Our innovative platform delivers personalized, enjoyable experiences with online appointment scheduling, seamless business management, marketing, and payments that are simple, elegant, and reliable.Developed in collaboration with industry-leading owners and operators, our easy-to-use platform-as-a-service is carefully designed to drive revenue, automate workflows, and convert every visitor into a valuable, long-term client. By facilitating a better, more personalized client experience, we empower businesses to give their clients more of the magical moments that matter most. As a venture-backed, fully remote startup based in Los Angeles, we are innovating at the intersection of beauty and technology. We are thoughtfully unapologetic about challenging the status quo in our pursuit to help people become the best version of themselves. We leverage technology, design, and style to unleash the untapped potential in all of us, drive real results, and improve the lives of our customers and the clients they serve. We’re just getting started 🚀 Learn more and join our cause here: https://joinblvd.com/careers

Founded in 2016

Los Angeles, California, USA

534 employees (36 in marketing)

joinblvd.com

65% recommend to a friend

80% CEO approval