Responsibilities

• Showcase self-sufficiency in campaign execution, pacing and optimization of paid media campaigns across major social and digital platforms; proactively shares clear and actionable learnings across the team.
• Own and lead campaign analysis and optimization cycles, delivering insight-driven narratives through wrap reports/business reviews. You can communicate with confidence and clarity in client and internal settings.
• Collaborate with internal and external stakeholders to drive strategy for cross-funnel and cross-channel activations, showcasing ability to translate business objectives into clear media strategies, audience approaches, and creative recommendations.
• You possess a deep understanding of core measurement solutions and methodologies (e.g., brand lift, conversion lift, platform attribution). You can interpret results and translate findings into actionable recommendations for clients.
• Innovation champion for both clients and internal teams by translating market trends and platform developments into actionable strategies; proactively identifies problems or inefficiencies and recommends practical solutions.

Requirements

• 2-3+ years of hands-on experience managing media campaigns across paid social or digital channels.
• Hands-on experience directly on Meta, TikTok and/or Pinterest is highly preferred.
• Additional paid media experience on Snapchat, Google, Reddit, LinkedIn, RMN and CPG experience is a huge plus!
• Experience in audience strategies, creative excellence, and measurement.
• A forward-thinking mindset around AI-enabled optimization, data-driven audience evolution (1PD/3PD), and content intelligence tools that inform both creative and media decisioning highly preferred.
• Analytical skills and familiarity with reporting tools such as Excel, Google Sheets, DOMO, and Google Analytics.
• You can quickly interpret performance data, uncover insights, and drive data-informed optimizations that improve campaign results.
• Strong communicator with confidence to lead conversations with polish and clarity.
• You are skilled at data storytelling and have an innate ability to simplify complex ideas for all audience types, ranging from tactical partners to senior executives.
• Thrives in a fast-paced environment — able to juggle multiple priorities, pivot quickly as business needs evolve, and delegate effectively to keep projects moving.

Benefits

• Competitive compensation packages
• Career advancement and professional development opportunities
• Comprehensive health, dental, and vision insurance
• Retirement savings plan with employer matching
• Opportunities to participate in volunteer and philanthropic activities
• Fun and educational team events, including catered lunches, team outings, and wellness initiatives