Responsibilities

• Oversee the day-to-day activities of two Social Media Strategist/Assistants on the Lexus national business.
• Communicate with AMD on issues and timelines.
• Delegate and follow up on projects with team as well as other agency departments to ensure timely completion
• Act as the first touch contact to the media planning, operations, and analytics teams
• Contribute to development ongoing paid social media activation plans based on Lexus RFPs
• Place social media advertising campaigns across various platforms based on agreed upon campaign strategy
• Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, suppression lists, lookalike audiences and more
• Optimize campaign buys to ensure budgets are spent as effectively as possible each month
• Work closely with all platform partners to ensure plans constantly push the envelope and include the latest and greatest ad tech and formats available for automotive.
• Develop technically accurate media points of view for activation recommendations and campaign outcomes

Requirements

• Bachelor’s Degree in Advertising, Marketing, Communication, Computer Science or related field
• 4-6 years of paid media experience, with a minimum of 3 years of experience with paid social advertising and client management
• Proficiency in Meta, Twitter, Pinterest, TikTok, Snapchat, YouTube, Reddit, LinkedIn and Twitch including each platform’s core features and each network’s advertising capabilities
• Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
• Able to multi-task to effectively manage multiple projects and campaigns at once
• Experience handling large media budgets and developing insights based on campaign results
• Proficiency in tools including Sprinklr, Google Campaign Manager; experience in Box, Google Docs, Prisma, etc.
• Have strong project management and organizational skills being able to manage multiple projects and campaigns at once
• Facebook Blueprint Media Buying Certification required
• Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms

Benefits

• We live by our C.O.R.E. values: - Collaborative - We work together to get better stuff done than we could alone. - Optimistic - Honest and confident in our quest forward; believing the impossible is possible. - Results-driven - Creativity is always in service of results and never for its own sake. - Entrepreneurial - Build something new. Shoot for the moon. We offer comprehensive benefits and ‘work perks’ like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + “pawternity” leave, etc. We have a hybrid work schedule (4 days a week in office / 1 day from wherever your heart desires). We’re part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc. We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year. We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews. We have a lot fun! We have a whole committee called “Team Fun” that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker series.