Media Manager - Freelance

Chicago, IL (Hybrid)

$35/hr – $45/hrSenior LevelContract

Posted 2 months ago

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Job Summary

Own media strategy and budget execution across digital and social channels, driving ROI and campaign impact for client objectives.

  • Growth/Media Ownership: Own media planning, budget management, and performance optimization across platforms to hit ROI targets.
  • Cross-Functional Execution: Lead collaboration with account management, creative, and operations to ensure seamless campaigns.
  • Analytics & Reporting: Produce actionable insights and executive-ready reporting to drive continuous improvement.

Job Description

Responsibilities

  • Develop and execute strategic media plans across digital and social channels, optimizing campaign performance to achieve client objectives and maximize ROI.
  • Manage high-budget digital advertising campaigns across multiple platforms, increasing brand awareness, audience engagement, and conversion performance.
  • Monitor, analyzed and evaluated campaign results using analytics and reporting tools, providing actionable insights and recommendations to drive continuous optimization.
  • Create comprehensive end-of-campaign reports and presentation decks, delivering performance analyses, key learnings, and strategic recommendations for future initiatives.
  • Collaborate with cross-functional teams, including account management, creative, and operations, to ensure seamless campaign execution and alignment with overall marketing objectives.
  • Oversee media billing, budget reconciliation, and ad trafficking processes, ensuring accurate campaign delivery, financial accountability, and adherence to timelines.
  • Present campaign performance updates and strategic recommendations to clients and internal stakeholders, fostering transparency and data-driven decision-making.
  • Support the planning and execution of integrated marketing campaigns, ensuring consistency across channels and successful achievement of business goals.

Benefits

  • a competitive benefits package.
VML logo

VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
279.9K
Traffic Source Mix
Search
42.8%
Direct
42.1%
Referral
8.4%
Social
5.5%
Paid
0.9%

Headcount Trend

Current headcount: ~34.6K

Marketing Team

Marketing Team Size
4,123 (12% of company)
Median Career Experience
14.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
14

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