Responsibilities

• Lead the day-to-day media strategy and channel plan across paid and owned media — in partnership with the agency and aligned to business goals and the approved budget.
• Own the channel-mix and investment recommendations; decide where to lean in and out based on performance and franchise priorities, and bring clear recommendations to leadership.
• Set and drive the testing and optimization roadmap across creative, audience, bidding, and landing pages.
• Translate revenue and franchise goals into media plans and forecasts, with a clear POV on what's working and what's next.
• Run our in-house channels hands-on (TikTok, Pinterest, and Snapchat/Reddit as active) — builds, budgets, audiences, bid strategy, and landing-page alignment.
• Partner with and support our external paid-media agency (Darkroom), which runs Meta and Google buying and supports performance creative: partner on the weekly cadence, share clear priorities and direction from the plan, review delivery and pacing, and QA campaign structures and tracking.
• Own pacing and optimization across the full program (in-house + agency-run) against $300K+ monthly budgets, with disciplined pacing against efficiency targets.
• Drive campaigns toward CAC, ROAS, MER, CTR, and CVR goals; align budgets, bid strategies, and account structure to revenue and growth.
• Identify and scale winning keywords, audiences, creatives, landing pages, and offers — partnering with the agency where the buying sits with them.
• Own cross-channel performance analysis, grounded in GA4, Triple Whale, and platform reporting.

Requirements

• Track record leading media/channel strategy and planning — not just executing someone else's plan.
• 4–6 years of hands-on paid media experience, ideally within beauty and/or eCommerce brands.
• Demonstrated experience managing $300K+ in monthly media spend [confirm scale].
• Strong proficiency across Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest (Snapchat/Reddit a plus).
• Hands-on experience with GA4 and Triple Whale (Elevar a plus).
• Experience partnering with and supporting external agencies or vendors, and keeping delivery on track.
• Highly analytical — able to synthesize cross-platform performance into clear, actionable recommendations.
• Strong communicator who can tell the story behind the data.
• Ecommerce / DTC background (Shopify); understands DD.com vs. retail vs. marketplace distinctions.
• Beauty, cosmetics, or CPG portfolios; multi-SKU / multi-franchise experience.

Benefits

• Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!
• In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
• We participate in fun events like Beautycon, NYFW