Responsibilities

• Own end-to-end cross-channel media planning and execution for specific campaigns, managing external media agency and internal activation teams to translate business objectives into media campaign strategies
• Partner closely with internal Retail stakeholders on the broader marketing campaign strategy as the paid media expert
• Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources
• Develop comprehensive campaign wrap reports with strategic and actionable insights
• Advise leadership and stakeholders on the reasoning behind decisions and recommendations
• Leverage expertise to own projects outside of day to day campaign work that impact the media team and broader XCM org
• Navigate a highly-matrixed organization and represent team with integrity and self-sufficiency
• Partner with other Amazon media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
• Contribute insights to advertising portfolio strategy and investment models

Requirements

• 6+ years of professional non-internship marketing experience
• In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or in-house with a large advertiser
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience using data and metrics to drive improvements
• Experience using industry media planning such as Nielsen, Kantar, Comscore, etc.
• Experience managing or working within cross-functional marketing and creative teams
• Self-motivated and comfortable working independently with minimal supervision
• The ability to thrive in a fast-paced and deadline-driven environment
• Strong verbal and written communication skills

Preferred

• Experience in audience segmentation and targeting
• Deep knowledge in auction-based media like programmatic and paid social

Benefits

• Health insurance (medical, dental, vision, prescription)
• Basic Life & AD&D insurance and option for Supplemental life plans
• EAP, Mental Health Support, Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off
• Parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits