Responsibilities

• Lead media investment strategy and execution for a national automotive brand, overseeing campaigns across local, regional, and national tiers
• Report into and collaborate closely with the VP of Media Investment to align investment decisions with overarching account strategy and client business objectives
• Partner with cross-functional teams (Planning, Marketing Science, Creative, and Social) to develop and execute integrated, insight-led media strategies across the funnel
• Develop innovative, data-informed media investment solutions across both emerging and established platforms, with a focus on driving measurable automotive outcomes (vehicle awareness, consideration, on-site actions, dealer traffic, and sales)
• Serve as a primary day-to-day client contact for investment-related discussions, providing strategic guidance, marketplace updates, and proactive recommendations to mid-level marketing stakeholders
• Oversee end-to-end campaign execution, including buying, trafficking, launches, and performance reporting — ensuring flawless delivery across all channels
• Build, manage, and continuously optimize cross-channel investment strategies across Paid Search, Paid Social, Programmatic, CTV, and Digital Video, with an eye toward full-funnel efficiency
• Lead DMA co-op investment planning in coordination with regional teams and OEM brand requirements
• Manage budgets, vendor and publisher relationships, and ensure compliance with automotive brand safety, legal, and regulatory standards
• Develop and mentor junior investment team members (Associates through Managers), serving as a day-to-day team lead and escalation point

Requirements

• 7–9 years of media investment experience, with a strong foundation in performance marketing across Search, Social, and Programmatic, and working knowledge of upper-funnel brand channels
• Experience working on or adjacent to an automotive account — familiarity with OEM/dealer structures, co-op media models, and regional buying a strong plus
• Proven ability to translate brand and retail objectives into full-funnel investment strategies that drive measurable results
• Strong track record managing client relationships at the manager-to-director level, with the ability to communicate investment rationale clearly and confidently
• Hands-on campaign execution experience — comfortable in the details of buying, optimization, and reporting while maintaining a strategic point of view
• Proficiency in DV360, Amazon, TTD and other DSPs, paid search platforms (Google Ads, SA360), and media planning and reporting tools
• Experience working within a matrixed agency environment, collaborating across investment, planning, analytics, and creative disciplines
• Up to date on automotive industry trends, marketplace developments (Upfronts, Newfronts, platform changes), and emerging media opportunities
• Strong analytical, strategic thinking, and communication skills — able to synthesize data into clear, confident investment recommendations
• Solid understanding of the full media planning, buying, and reporting process, including budget management and reconciliation

Preferred

• Experience at an Omnicom media agency
• Familiarity with automotive-specific tools and platforms (e.g., IHS Markit, Polk data, dealer-level geo-targeting solutions)
• Experience managing multi-million-dollar media budgets across national and local tiers, ensuring efficient allocation, pacing, and ROI
• Exposure to first-party data onboarding, clean room environments, or OEM data partnerships

Benefits

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts