Media Insights Analyst

Portsmouth, NH (Hybrid)

Salary Not AvailableMid Level1+ years exp

Posted 3 months ago

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Job Summary

Drive data analytics within an agency, turning validated datasets into actionable media stories that link performance to client outcomes.

  • Own monthly reports and QBRs that translate data into client-facing business narratives.
  • Must-have: 1–3 years in data analytics with BI tools (Tableau, PowerBI, Looker Studio, or DOMO).
  • Standout: Collaboration across Integrated Strategy & Planning and Campaign Operations, with dashboard design focus.

Job Description

Responsibilities

  • Narrative Orchestration: Lead the creation of monthly reports and QBRs, transforming validated datasets into cohesive business stories that connect media execution to client-side outcomes.
  • Investigative Consultant: Actively monitor performance to identify anomalies or trends; use media KPIs as triggers to proactively investigate the "why" and present critical explanations to both internal stakeholders and external clients.
  • Strategic Foresight: Convert 'the why' into actionable media optimizations, providing Integrated Planning teams with clear directives on how to pivot strategy based on performance signals.
  • Proactive Hypothesis Testing: Beyond standard monitoring, develop hypotheses for performance shifts and partner with the Governance team to surface the specific data cuts required to prove or disprove them.
  • Integrated Collaboration: Serve as a core analytical partner for the Integrated Strategy & Planning and Campaign Operations teams, ensuring data insights are fueled by a deep understanding of the media context.
  • Operational Feedback Loop: Act as a "User Experience" lead for agency dashboards, providing the Data Governance team with feedback on visualization clarity and data accessibility to ensure tools remain optimized for insight discovery.
  • BI Platform Stewardship: Utilize BI software (e.g., Tableau, PowerBI, Looker Studio, DOMO) to design and maintain strategic visualizations that prioritize "insight-first" delivery over simple data display. Leverage the agency's standardized data frameworks and RADaR-powered environments to ensure all strategic storytelling is built upon a foundation of absolute data integrity.
  • Campaign Ecosystem Alignment: Advise on dataflow design to ensure backend data collection is optimized for high-level reporting and strategic visualization.
  • Agency-Wide Elevation: Identify opportunities to improve internal measurement rigor, advocating for frameworks that move beyond standard reporting to track true business impact.

Requirements

  • Experience: 1–3 years of experience in data analytics, digital media, or marketing science, preferably within an agency environment.
  • Media Context: A foundational understanding of the advertising ecosystem, including how various digital channels (Search, Social, Programmatic) interact to drive results.
  • Technical Literacy: Experience using at least one major BI software (Tableau, PowerBI, Looker Studio, DOMO, etc.) and comfort with data manipulation in Excel or Google Sheets.
  • The "Curiosity" Factor: A self-starter attitude with a proven ability to look at a media data trend and proactively investigate the "why" behind the numbers. Ability to partner with technical leads to articulate data-layer requirements needed to support advanced analytical storytelling.
  • Strategic Communication: Proven ability to translate complex technical concepts into "human" language for non-technical audiences and executive leadership.
  • Bachelor's degree in a quantitative or strategic field (Marketing Analytics, Statistics, Economics) or equivalent practical experience.

Preferred

  • Bachelor's degree in a quantitative or strategic field (Marketing Analytics, Statistics, Economics) or equivalent practical experience
  • Experience using at least one major BI software (Tableau, PowerBI, Looker Studio, DOMO, etc.) and comfort with data manipulation in Excel or Google Sheets
  • The "Curiosity" Factor: A self-starter attitude with a proven ability to look at a media data trend and proactively investigate the "why" behind the numbers. Ability to partner with technical leads to articulate data-layer requirements needed to support advanced analytical storytelling.
  • Strategic Communication: Proven ability to translate complex technical concepts into "human" language for non-technical audiences and executive leadership

Benefits

  • The chance to be a part of a growing company and the next success story
  • Amazing opportunities for career development
  • Recognition programs
  • Employee referral bonus
  • Hybrid work schedule; 3 days in the office, 2 days working from home
  • Fun and collaborative work environment
  • Casual dress code
  • Insurance Coverage (medical, dental, vision, life, and disability)
  • 401(k) retirement plan, with employer 4% match
  • Work/life benefits, including mental health and wellbeing support
  • Flexible Time Off Policy
True Media logo

True Media

True Media is an independent media agency helping leading and emerging brands across North America build stronger connections with customers. True works closely with clients and creative agencies to apply deep media expertise and genuine human perspective to find what's true and elevate brands across all digital, traditional, social and performance media channels.

Founded in 2005
Columbia, Missouri, USA
186 employees (70 in marketing)

Traffic Signals

Monthly Visitors
4.9K
Traffic Source Mix
Search
30.4%
Direct
45.6%
Referral
5.7%
Social
16.8%
Paid
1.4%

Headcount Trend

Current headcount: ~186

Marketing Team

Marketing Team Size
65 (35% of company)
Median Career Experience
13 years
Median Tenure
5.8 years