Key Account Ownership: Serve as the primary strategic media partner to the account leads, driving agile decision-making and rapid pivots in a high-velocity environment. Architect Omnichannel Strategy: Design and oversee sophisticated, integrated media plans that seamlessly blend digital (Social, Search, Programmatic, Video) with traditional media, influencer marketing, and sports sponsorships. Get in the Trenches: Act as a player-coach. While you will lead a team, you aren't afraid to log into platforms (Meta, Google Ads, TikTok, etc.) to troubleshoot, audit, or help your team optimize performance when the heat is on. Elevate existing frameworks, ensuring that all of our planning, execution, and tracking align with brand architecture and high-performance standards. Work closely with creative, analytics, and account teams to develop well-rounded and successful campaigns. Lead & Mentor: Directly manage, coach, and build accountability structures for a team of media planners and buyers, ensuring everyone is rowing in the same direction. Drive Business Outcomes: Manage complex budgets, forecast outcomes against strict client objectives, and translate dense analytical data into clear, compelling stories for clients.