Lead paid search strategy and operations for pharma/healthcare client portfolios, driving optimization and reporting.

Responsibilities

• Lead the planning, managing, optimizing and reporting on paid search campaigns in coordination with in-house media strategists and user engagement teams to drive robust channel deliverables
• Interface with sister agencies to elevate the broader Syneos Health communications search offerings
• Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting
• Research, plan and execute SEM campaigns across client portfolios, participate in RFPs, and evolve search innovations
• Develop and implement SOPs governing all aspects of best practice campaign development for the search department
• Provide support to new business through industry analysis and search landscape estimation
• Regularly author POVs to ensure the team is up to date on the latest search trends and engine algorithm updates
• Lead, mentor and train members of the search team through a search professional development program

Requirements

• 8+ years experience in pharma or healthcare search strategy required
• An established expertise in Search and a demonstrated passion for emerging performance media tactics, with knowledge of social and programmatic a plus
• An ability to digest a client’s strategic imperatives and translate it into a meaningful integrated search strategy
• Familiarity with search tools such as SEMRush, Adthena, and SimilarWeb and a propensity for translating the competitive landscape into strategic insights
• Experience optimizing and managing complex franchise search accounts, including multiple listing strategies and keyword prioritization scenarios.
• You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly
• Certification in Google Ads, Google Analytics and Bing is strongly encouraged
• Candidates should be free to travel as needed to support the business

Preferred

• Organic Search experience is a huge plus.
• Knowledge of social and programmatic a plus

Benefits

• Health benefits to include Medical, Dental and Vision
• Company match 401k
• flexible paid time off (PTO) and sick time