Responsibilities

• Strategy, Business & Account Leadership
• Own the development and delivery of holistic, omnichannel media strategies aligned to client business objectives and brand priorities
• Set strategic direction for media planning, investment approach, channel roles, and partner strategy across accounts
• Guide and approve media recommendations, ensuring strong strategic rationale, integration with broader marketing initiatives, and alignment to performance goals
• Oversee media performance, working with analytics and insights teams to assess impact, identify opportunities, and inform future strategy
• Act as a senior strategic voice in new business efforts, including media strategy development, pitch presentations, and growth initiatives
• Partner with agency leadership to align media offerings with evolving client needs and market opportunities
• Client Partnership & Executive Presence
• Serve as a senior client advisor, building long-term, trusted relationships with brand and marketing leadership
• Lead high-level media discussions, including annual planning, investment strategy, optimization direction, and innovation opportunities
• Influence client decision-making with clear, compelling, data-driven recommendations, often outside of standard planning cycles
• Represent media leadership in senior client meetings, reinforcing Fingerpaint’s strategic value and differentiated approach
• Model exceptional client service and accountability, setting the standard for teams
• Team Leadership & Talent Development
• Lead, mentor, and manage Associate Media Directors, Supervisors, etc., ensuring strong leadership, accountability, and performance
• Build and sustain high-performing teams through effective staffing, coaching, feedback, and career development
• Partner with senior leadership and Operations to manage resourcing, workload balance, and long-term talent planning
• Establish clear expectations for quality, consistency, and strategic rigor across media deliverables
• Partner Strategy, Innovation & Integration
• Own senior-level relationships with key media partners, guiding negotiation strategy, innovation opportunities, and value creation/cessation of missteps? (note: ensure accuracy)