Responsibilities

• Strategize, create, and lead, and oversee innovative and impactful digital media plans
• Ensure campaigns are continuously optimized and running efficiently
• Provide insights and optimizations for weekly or biweekly client reports
• Provide overall digital expertise for the agency as a whole. Act as though leader for client initiatives.
• Serve as key member of the new business team.
• Work with Insights team on revamping agency reporting structure.
• Manage paid search campaigns through Google Ads with help of assistant planners
• Devise paid social strategy and implement in partnership with social teams and assistant planners
• Communicate with clients in an effective manner via email and in person. Effectively serve as media/client lead to select client list
• Present media plans, digital media reports, and any industry information to clients and account teams

Requirements

• 6+ years of experience in a relevant field, with a bachelor's degree or higher
• Expertise in GA4, Google Ads, Meta Ads - additional paid social platforms a plus
• Expertise in all Microsoft Office applications
• Strong analytical and mathematical skills
• Ability to find and tell stories from paid media results
• Strong presentation skills – ability to engage and present effectively in a client room
• Strong interpersonal skills; able to build positive working relationships with clients, colleagues and vendors.
• Ability to lead client relationships
• Experience managing 1-2 junior-level employees
• Excellent written/verbal communication

Preferred

• additional paid social platforms a plus
• Interest in performing arts and live entertainment a plus

Benefits

• This is a full-time, regular, benefits-eligible position.