Responsibilities

• Develop and implement audience-first media plans across Linear TV, CTV, Radio, Digital, and emerging platforms.
• Oversee negotiations to secure optimal pricing and placements across networks, streaming platforms, and channels.
• Monitor and optimize campaign performance using GRPs, CPMs, ROI, and frequency metrics.
• Stay ahead of industry trends—audience fragmentation, media inflation, and new technologies—to maximize client outcomes.
• Serve as a trusted advisor, building strong client relationships and delivering clear, data-driven recommendations.
• Translate business challenges into actionable media solutions backed by insights and storytelling.
• Identify opportunities to enhance impact, efficiency, and visibility across campaigns.
• Lead, coach, and develop Channel Planners and Buyers, fostering growth and accountability.
• Set high standards for strategic thinking, creative media solutions, and flawless execution.
• Encourage innovation and mentor team to challenge convention and explore bold ideas.

Requirements

• 8+ years in media planning and buying, with experience across Linear TV, CTV, Radio, and Digital channels
• 5+ years leading and developing media teams.
• Bachelor’s degree in advertising, marketing, communications, or equivalent experience.
• Proficiency with programmatic platforms and media analytics tools.
• Strong analytical, negotiation, and communication skills.
• Ability to travel and work occasional after-hours as needed.

Benefits

• Benefits package
• Five paid days of Conviction Time Off so each team member can pursue their passions outside of work (CTO days can be used for things like coaching a team, creating art, writing a story, taking a mission trip, and more).
• AdHope, our fully integrated, employee-led cause branding capability that creates great work that does good in our world. Through AdHope, we’ve given more than $1M in donations and grants supporting community causes and more than $5M in in-kind services supporting not-for-profit or related organizations.