Responsibilities

• This is a full-time, on-site role located in Shreveport, LA for a Digital Media Specialist.
• The Digital Media Specialist will create and execute impactful digital marketing campaigns, develop and manage social media strategies, analyze web analytics, optimize digital content, and ensure effective use of digital advertising platforms.
• The role involves close collaboration with the wider marketing team to meet client goals and improve campaign performance.

Requirements

• Experience in Social Media Marketing and effective communication skills
• Knowledge of Web Analytics and Digital Marketing tools and trends
• Proficiency in Digital Media planning, execution, and optimization
• Strong analytical and problem-solving abilities
• Ability to manage multiple projects in a deadline-driven environment
• Bachelor\'s degree in Marketing, Communications, or a related field
• Proficiency in using content management systems and analytical platforms
• Experience in digital marketing within a marketing or advertising agency is a plus