Media & Community Relations Manager at PWHL | Detroit, MI

PWHL

Media & Community Relations Manager

Detroit, MI (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 2 months ago

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Job Summary

Drive local media relations and community engagement for PWHL Detroit, shaping storytelling and coordinating access with media and partners to grow coverage and visibility.

Must-have: Minimum 5 years in sports media relations or related PR.
Standout: Experience supporting a launch market, expansion team, or new brand introduction.

Job Description

Responsibilities

Develop and execute local media and community relations strategies aligned with PWHL communications objectives and League standards.
Serve as the primary media contact for PWHL Detroit, cultivating and maintaining strong relationships with local print, digital, radio, and television media to expand coverage and brand visibility in the Detroit market.
Create and manage strategic messaging and storytelling, including player features, press releases, game notes, and postgame summaries.
Arrange and coordinate in-person, virtual, and phone interviews as needed for team personnel and players, facilitating effective communication with media representatives.
Coordinate media access and coverage for practices, home games, and team events, including media accreditation, interview scheduling, and on-site media operations.
Collaborate with photographers, videographers, and content teams to deliver high-quality media assets that support communications and marketing objectives.
Lead community engagement initiatives, including media appearances, community events, theme nights, and the team’s charitable donation program.
Maintain a strong understanding of the team, League, and local Detroit media landscape while ensuring confidentiality and professionalism across all communications activities.

Requirements

Minimum of 5 years working in sports media relations, public relations, communications, journalism, or related professional experience.
Bachelor’s degree in communications, media, sports management, or a related field.
Proven experience in media and public relations, including media pitching, relationship building, press operations, and handling sensitive or high-profile communications.
Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.
Proficiency with computers and Microsoft Office programs.

Preferred

Experience in the sports and entertainment industry.
Existing relationships with Detroit-area media outlets, reporters, and editors.
Strong knowledge of hockey, including the game’s structure, terminology, and culture, with the ability to apply that knowledge to media strategy and storytelling.
Experience supporting a launch market, expansion team, or new brand introduction.

PWHL

The PWHL is first-of-its-kind women’s hockey league that brings together the best players in the world. Our league is comprised of six teams in North America, including: PWHL Boston, PWHL Minnesota, PWHL Montréal, PWHL New York, PWHL Ottawa, and PWHL Toronto.

208 employees (72 in marketing)

thepwhl.com