Responsibilities

• Run and optimize paid media campaigns across Google Ads / YouTube, TikTok, Reddit and regional platforms like LINE and Shopee.
• Analyze campaign data to identify keyword and audience performance, funnel gaps, and market opportunities.
• Translate performance into actionable insights for campaign strategy, GTM improvements, and user acquisition and onboarding strategies.
• Perform deep ad-platform analyses to uncover trends, inefficiencies, and growth opportunities.
• Manage core execution including keyword strategy, bid optimization, conversion tracking, funnel performance, and coordinating creative with agencies.
• Partner with internal teams and external agencies to boost performance and accountability.
• Navigate multiple products and priorities autonomously in a fast-paced environment.
• Conduct cross-channel analysis to evaluate effectiveness and spot optimization opportunities.

Requirements

• 3–7+ years in performance marketing, media buying, or digital marketing analytics.
• Strong hands-on experience with Google Ads, DV360, or similar programmatic tools.
• Proven ability to optimize campaigns based on performance data and translate insights into actionable improvements.
• Solid understanding of conversion funnels, attribution models, and campaign performance metrics.
• Experience working in fast-paced, results-driven environments.
• Ability to manage multiple priorities and operate with a high degree of autonomy.

Preferred

• Experience in agency environments or managing agency relationships.
• Exposure to global or multi-market campaign strategy.
• Familiarity with emerging AI-driven advertising tools and automation platforms.
• Strong analytical skillset (Excel, data visualization tools, or similar).
• Experience connecting marketing performance insights to broader business or product strategy.

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)