Media Buyer Who Can Scale Winners & Fix Broken Funnels

San Antonio, TX (On-site)

$48K/yr – $58K/yrMid LevelPart time

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own end-to-end paid funnel and measurement pipeline from cold to purchase, owning pixel/tag deployment, creative testing, and funnel diagnostics to hit ROAS targets.

  • Responsibilities: Growth Infrastructure and Demand Gen across ad platforms, tracking, and optimization.
  • Requirements: Advanced Meta, Google, and TikTok ads management plus attribution and event tracking.
  • Talent fit: A hands-on operator who builds, tests, and scales campaigns with clear funnel ownership.

Job Description

Responsibilities

  • Building and managing full‑funnel ad systems (cold → warm → retargeting)
  • Installing, verifying, and optimizing pixels, tags, CAPI, and conversion events
  • Creating and testing hooks, angles, and ad copy that convert
  • Running A/B and multivariate tests across audiences, creatives, and landing pages
  • Diagnosing funnel performance using UTMs, GA4, attribution tools, and platform data
  • Scaling winning campaigns while maintaining ROAS/CPA targets
  • Producing weekly performance reports with clear insights, not fluff

Requirements

  • Meta Ads Manager (advanced level)
  • Google Ads (Search + Performance Max)
  • TikTok Ads Manager
  • Native ads (Taboola/Outbrain) — bonus
  • UTMs, GA4, attribution modeling
  • CAPI, Google Tag Manager, pixel installation
  • Building cold/warm/hot retargeting funnels
  • Writing direct‑response copy (hooks, angles) and CTAs
  • Diagnosing funnel drop‑offs (ViewContent → ATC → IC → Purchase)