Responsibilities

• You'll own paid acquisition end to end — strategy, creative, landing pages, media buys, and optimization.
• Google Ads (Search) is the starting point, but we want someone who can go beyond that — custom media buys, unconventional channels, whatever converts.
• You'll also identify and manage YouTube creator sponsorships, negotiating deals and owning those relationships directly.
• We're looking for a guerrilla marketer. Someone who understands how to find highly profitable placements, test them cheaply, and scale what works.
• You should be comfortable creating advertising creative and landing pages yourself.
• We can give you the technical support to make your workflow faster.
• You'll work as part of a team focused on finding winners and cutting losers fast, so the ad budget always goes where it converts.
• We have attribution and conversion tracking in place.
• You'll plug into that system and work closely with our technology team to build reports and optimize campaigns.
• You'll be responsible for reporting the advertising performance periodically including high level KPIs per Channel, Campaign performance metrics like CVR, CAC and overall media intelligence

Requirements

• Experience planning and executing paid media campaigns
• Experience with Google Ads (Search)
• Able to create, optimize, iterate and find winning ad angles and unlocks
• Able to identify, negotiate, and manage YouTube creator sponsorships
• Knows how to find underpriced attention and test new channels quickly
• Data-literate — you can read dashboards and make decisions from them
• Self-directed. We believe giving autonomy produces great results

Preferred

• Bonus: strong experience with leveraging Agentic Workflows
• Bonus: experience with content creation — we think candid converts
• Bonus: familiarity with PC peripherals and Software (AutoHotkey, Stream Deck, High end Keyboards, Mice and etc.)
• Experience in the Gaming, Accessibility, and Streaming software markets a big plus