Drive paid social campaign strategy and execution across major platforms to achieve performance goals.

Responsibilities

• Launch and manage campaigns across all major platforms, including Meta (Facebook/Instagram), LinkedIn, Pinterest, TikTok, and Reddit
• Proactively monitor and optimize campaign pacing, delivery, and performance to ensure all initiatives remain within allocated budgets while consistently exceeding benchmark returns month-over-month.
• Analyze campaign performance effectively using data trends from native platforms and Looker Studio dashboards.
• Craft meaningful, proactive recommendations and insight notes for client review that drive a positive impact on performance.
• Clearly translate advertiser needs into strategic plans tailored to specific performance goals.
• Partner with clients to align organic strategies with paid media efforts to create a fully integrated social approach.
• Gather and audit creative assets to ensure proper campaign setup.
• Utilize customized conversion tracking and tag management to extend optimization efforts beyond simple click-through rates.
• Collaborate across the Performance Media team and Client Services teams to ensure alignment between clients’ goals and opportunities.
• Contribute to thought leadership in team meetings, sharing process improvements, new best practices, and testing ideas.

Requirements

• 2+ years of dedicated paid social media ad buying experience, ideally within an agency environment managing multiple advertiser accounts.
• Extensive experience with Meta Business Manager and a thorough understanding of tag management and customized conversion tracking.
• Excellent verbal and written communication skills.
• Strong attention to detail and exceptional time-management skills.
• Bachelor’s Degree or equivalent work experience.

Preferred

• Experience ideally within an agency environment managing multiple advertiser accounts.

Benefits

• Medical, dental and vision available for employees
• Paid time off including vacation, sick leave & company holidays
• Paid volunteer time
• Flexible working hours
• Summer Fridays
• “Work From Home Light” days between Christmas and New Year’s Day
• 401(k) Plan with 5% company match and no vesting period
• Employer Paid Parental Leave
• Health-care Spending Accounts
• Dependent-care Spending Accounts
• Employer Paid Basic Life Insurance
• Voluntary Life Insurance (Employee/Spouse/Child)
• Employer Paid Short & Long Term Disability
• Employee Assistance Program (EAP)
• Continuing Education Reimbursement
• Employee Referral Bonus Program
• Monthly Remote Work Stipend
• New Hire Office Equipment Reimbursement