Responsibilities

• Launch, manage, and optimize paid media campaigns across all digital channels, including, but not limited to, programmatic, social, and search media.
• Collaborate with media strategy and planning, creative, stakeholder engagement, and analytics teams to ensure paid media efforts align with broader communications objectives and campaign strategies.
• Manage campaign budgets, pacing, bid strategies, flighting schedules, and media investments to maximize performance and cost-efficiency.
• Execute campaigns across platforms including Google DV360 suite, Meta, LinkedIn, programmatic exchanges, and other audience-relevant channels.
• Monitor campaign performance and key metrics, including impressions, engagement, click-through rates, conversions, reach, frequency, and cost-per-outcome.
• Conduct A/B testing and audience experimentation to improve targeting, messaging effectiveness, and campaign results.
• Analyze campaign performance data and develop actionable recommendations that improve effectiveness and optimize media investments.
• Coordinate with vendors, publishers, media partners, and platform representatives to support campaign execution and placement opportunities.
• Build and maintain strong relationships with media outlets, publishers, platform representatives, and strategic media partners to identify placement opportunities, negotiate value-added opportunities, stay informed of emerging offerings, and support successful campaign execution.
• Work closely with data team to develop reports, dashboards, performance summaries, and executive-level insights that communicate campaign outcomes and strategic recommendations.

Requirements

• Experience executing, optimizing, reporting, analyzing paid media campaigns across digital and social platforms.
• Strong understanding of audience targeting, media planning, campaign optimization, and performance measurement methodologies.
• Experience managing campaigns across platforms such as DV360, Meta Ads Manager, LinkedIn, programmatic DSPs, or similar advertising ecosystems.
• Curiosity in technology landscape and how AI is changing communications and media planning & buying.
• Strong analytical skills with the ability to interpret campaign performance data and translate findings into actionable recommendations.
• Experience developing media reports, dashboards, performance summaries, and strategic insights for stakeholders.
• Knowledge of attribution models, conversion tracking, audience segmentation, retargeting strategies, and digital marketing best practices.
• Experience collaborating with communications, creative, analytics, stakeholder engagement, and strategy teams.
• Excellent communication and stakeholder-management skills.
• Strong organizational abilities with the capacity to manage multiple campaigns, budgets, and deadlines simultaneously.

Preferred

• Experience supporting federal government, public affairs, stakeholder engagement, or mission-driven communications programs is preferred.
• Familiarity with analytics platforms such as Google Analytics, Power BI, Tableau, or other reporting tools is preferred.
• Relevant platform certifications, including Google Ads, Meta Blueprint, LinkedIn Marketing Solutions, or similar certifications, are preferred.

Benefits

• Family & parental support
• 12 weeks’ full pay for Primary Carers and 6 weeks for Secondary Carers (after one year of service; return requirements apply for subsequent leave)
• Applies to birth, adoption, and surrogacy
• Up to 10 days’ paid fertility leave per year (5 per cycle)
• 2 days’ paid leave for new grandparents
• $2,500 annual interest-free parental loan
• $6,000 interest-free fertility treatment loan
• Healthcare & wellbeing
• Choice of three medical plans (HSA at $0 cost; EPO 75% employer funded; PPO 65% employer funded)
• 70% employer-funded dental and vision coverage