Media Buyer
High Impact Dealer
USA (Remote)
AgencyFull-timeMid level4+ years exp.
21 hrs ago
Media Buyer
St. Louis, MO (Hybrid)
Salary Not AvailableMid Level6+ years expOther
Posted 3 months ago
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Job Summary
Own and optimize paid media campaigns across search, social, and programmatic with strong tracking and performance-driven improvements.
- Must-have: 6+ years of hands-on paid media with measurable ROAS/CPA results.
- Standout: Cross-functional collaboration with planners, creatives, and operations.
Job Description
Responsibilities
- Execute paid media campaigns across search, paid social (Meta, LinkedIn), and programmatic (HLK Desk) platforms.
- Activate campaigns according to approved media plans, ensuring accurate setup, targeting, budgets, and creative rotation.
- Provide direction on creative asset needs by platform and engage directly with creative/studio as needed to deliver appropriate asset number and quality.
- Maintain platform hygiene, naming conventions, and documentation to support consistency and quality.
- Monitor campaign performance, pacing, and delivery on an ongoing basis.
- Maintain budget pacing documentation shared weekly with media planning lead.
- Implement optimizations based on performance trends and defined KPIs.
- Maintain optimization documentation shared as needed with media lead and cx lead
- Flag risks, issues, and opportunities to the Media Planner or Pod Lead.
- Understand the strategy and success metrics behind each media plan.
Requirements
- 6+ years of hands-on paid media experience with a clear performance track record
- Experience managing campaigns tied to ROAS, CPA, or revenue-based KPIs
- Platform expertise across:
- Google Ads (Search, YouTube, Performance Max)
- Paid Social (Meta, LinkedIn, TikTok as applicable)
- Programmatic (DV360, but multiple DSP experience preferred)
- Strong analytical mindset with the ability to connect performance data to business outcomes
- Comfort working in GA4 and navigating conversion tracking and attribution
- Experience utilizing testing strategies across creative, channels, and audiences
- In-office work a minimum of 3 days per week.
HLK
2.5 Glassdoor
We build brands that refuse to sit still. Brands rooted in insights and strategy, powered by people, that are constantly in motion. Because it’s people — us, our clients and our customers — who shape a brand’s identity, amplify its triumphs and inspire its next move. So, we obsess over our people who are constantly listening to all the ways brands are being considered, challenged and celebrated.In an ever-changing landscape, we’re dedicated to growth and helping brands evolve – pushing boundaries and challenging conventions – in the midst of change and uncertainty. We’re building brands that move people.
Founded in 1977
St Louis, Missouri, USA
436 employees (101 in marketing)
26% recommend to a friend
32% CEO approval
Traffic Signals
Monthly Visitors
3.7K
Traffic Source Mix
Search
28.5%
Direct
46.4%
Referral
5.8%
Social
17.7%
Paid
1.5%
Headcount Trend
Current headcount: ~436
Marketing Team
Marketing Team Size
58 (13% of company)
Median Career Experience
9.5 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1
