Media Associate (Paid Social)

New York City, NY (Hybrid)

$70K/yr – $80K/yrMid Level1+ years expFull time

Posted 6 weeks ago

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Job Summary

Own daily media execution and optimization for video-focused campaigns across Google, Meta, and TikTok, while collaborating with a Media Strategist to drive awareness and traffic KPIs.

  • Own: daily pacing, campaign setup and QA across major ad platforms.
  • Collaborate with Media Strategist on recommended optimizations and client plans.
  • Analyze data, generate insights, and influence client actions with reporting tools.

Job Description

Responsibilities

  • Daily budget and performance pacing on ad platforms.
  • Build campaigns in self-serve ad platforms and thoroughly QA all paid campaign launches.
  • Basic bid management and optimizations for video view, traffic, and conversion campaigns, including but not limited to Google Ads, Meta Ads Manager and TikTok Ads.
  • Collaborate with Media Strategist on recommending optimizations in support of client awareness and traffic KPIs.
  • Analyze campaign data to write performance insights and recommendations to inform client action.
  • Assist Media Strategist with creating media plans to achieve client goals, including audience and creative recommendations and projected results.
  • Daily use of reporting, analytics, and trend tools. Google Analytics experience is a plus.
  • Attend training sessions/webinars to become fluent in media planning tools and platforms.

Requirements

  • 1+ years of experience working on video view/reach and traffic campaigns within Google Ad, Meta Ads and/or TikTok Ads.
  • An elevated mathematical/analytical aptitude with comfortability using Excel or Google Sheets (pivot tables, VLOOKUPs, SUMIFs, etc.)
  • A demonstrated passion for and understanding of digital media, platforms and their ad offerings.
  • Ability to pull campaign reports to inform insights and build client-facing presentation decks.
  • Commitment to excellence — anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation.

Preferred

  • Reddit and Twitch are a plus.
  • Google Analytics experience is a plus.

Benefits

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plan: 401k plan including contribution matching.
  • Healthcare: Medical, dental, vision, FSA/HSA, life and disability coverage options.
  • Ancillary: Critical illness, identity protection, pet insurance, 529 plans and more
  • Commuter Benefits: Access support for travel and commuting needs, where available

Marketing Team

Marketing Team Size
45 (8% of company)
Median Career Experience
10 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
5