Responsibilities

• Gathering information during the media strategy and planning stage (cue impeccable research & organization skills)
• Mastering media research tools (e.g., Kantar, Pathematics) to understand competitive insights that will power winning strategies
• Partnering with Connections Strategy to pull audience information in proprietary tools to build out the right strategies to resonate
• Assisting in developing and executing multi-channel media plans, supporting video, programmatic, search, social, direct buys, and more.
• Managing Requests for Proposals (RFPs) with internal agency activation teams and marketplace partners; overseeing the execution of approved media buys.
• Maintaining flowcharts to ensure accurate tracking of media plans in market and updating for clients on a regular basis
• Inputting data into client-facing presentation formats (e.g., PowerPoint, Prezi, Keynote) for review and approval.
• Organizing and overseeing the trafficking and implementation process of creative, as well as monitoring campaign delivery and compiling reporting
• Working closely with client and agency analytics, ad operations, and creative teams to enhance campaign effectiveness.

Requirements

• Four years of college education and one to three years of experience in an office environment (preferably at a communications-related company)
• Computer skills that make the old guys envious, as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day
• Effective time-management, impeccable attention to detail, and a compulsive ability to stay organized amidst many moving parts
• Amazing communication skills – you’re straightforward, you’re candid and, above all, you’re thoughtful & kind
• Proficiency in managing numbers – if you can whip through an Excel document, you’ve got an ace in your pocket
• A love of media – and the motivation to learn everything you can and get better at everything you do
• A love of media – and the motivation to learn everything you can and get better at everything you do
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• Medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.