Responsibilities

• Educate internal and external stakeholders on research methodologies, tools, and best practices
• Develop and implement research approaches to address complex measurement challenges
• Build and execute “test and learn” measurement roadmaps aligned with business goals
• Demonstrate strong command of media concepts, metrics, and media plan execution
• Support audience analytics, including precision audience development and insight generation
• Collaborate with brand research, insights, and analytics teams to ensure alignment with brand and business priorities
• Lead measurement efforts focused on media effectiveness, brand health, and consumer behavior to inform optimizations and future planning
• Provide guidance on media targeting and budget allocation to maximize investment efficiency
• Oversee integrated campaign performance analysis across media, brand, and business metrics
• Evaluate and manage data partners, identifying innovative approaches to enhance measurement capabilities

Requirements

• Bachelor’s degree
• 8 years of digital or interactive experience with a focus on analytics, reporting, and performance measurement in an agency or corporate environment
• Proven ability to manage and deliver analytic projects to diverse stakeholders
• Experience across the full campaign lifecycle, from planning to execution and performance evaluation.
• Strong understanding of digital media channels, including display, search, video, and paid social
• Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, actionable insights
• Proficiency with analytics and reporting platforms such as Adobe Analytics, Google Analytics, and Looker Studio
• Familiarity with ad servers (e.g., Google Campaign Manager 360, Innovid) and Dynamic Creative Optimization (DCO) tools
• Knowledge of tag management systems (e.g., Adobe Launch, Google Tag Manager) and data layer implementation
• Understanding of programmatic ecosystems, including DSPs and verification tools

Preferred

• Bonus experience: marketing attribution models, privacy‑compliant tracking, server‑side tagging, and dealer‑level media execution