Media Analyst

Boston, MA (On-site)

$70K/yr – $85K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross platform campaigns and analytics to drive rapid optimization, mentor juniors, and keep the team ahead on platform trends.

  • Drive campaigns across Meta, Google, Amazon, and Reddit with data driven optimization and clear reporting.
  • Translate GA data and Excel models into actionable recommendations for the team.
  • Mentor new hires and share current best practices with the group.

Job Description

Responsibilities

  • Plan, build, and optimize campaigns across digital platforms like Meta Ads, Google Ads, Amazon Ads, and Reddit.
  • Reporting. We’ve built an in-house reporting suite to help with this, but you should be familiar with platforms like Google Analytics and be able to create custom data models in Excel/Google;
  • Multi-tasking across multiple platforms and projects.
  • Communicating with clients via Zoom, phone, and email on a daily basis.
  • Analyze campaign performance, share key insights, and make recommendations for optimization.
  • Provide insights to help impact and improve team strategy.
  • Stay current on trends in digital marketing, best practices, and emerging products and platforms.
  • Involvement in the training and mentoring of new hires and junior staff

Requirements

  • Bachelor’s degree or higher – Marketing, Advertising, Business, Economics or related field
  • 2+ years of experience in Digital Marketing
  • Advanced knowledge of Google Ads (Search, Display, Shopping), Meta Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms
  • Analytical expertise
  • Ability to multitask and prioritize workload across multiple projects
  • High level of enthusiasm and professionalism
  • Curiosity – An important trait in every role on every team within our organization
  • Authorized to work in the US for at least 3 years

Benefits

  • health, dental, vision, and pet insurance
  • Flexible and Dependent Care Savings Accounts
  • a 401(k) with up to 5% Safe Harbor contributions
  • paid time off
  • paid family leave
  • commuting and wellness stipends
  • opportunities for professional development and career growth.
Gupta Media logo

Gupta Media

3.5 Glassdoor

We are problem solvers by nature. We pride ourselves on finding and building innovative solutions to complex challenges. Our services span media, creative, strategy, and reporting, and what sets us apart is the way we bring it all together to redefine what your success can look like. We’re not a digital agency; we’re not a creative agency. We are performance marketers who work in partnership with our clients to deliver results.Each day, we push the limits in the pursuit of Redefining Possible.

Founded in 2001
Boston, Massachusetts, USA
239 employees (42 in marketing)
60% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
34.9K
Traffic Source Mix
Search
45.8%
Direct
39.4%
Referral
9.9%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~240

Marketing Team

Marketing Team Size
29 (12% of company)
Marketing Roles Posted (Last 30 Days)
4